On
the heels of the East Coast unveiling of a specialized apparel collection
inspired by the international character PUCCA during New York Fashion Week,
Warner Bros. Consumer Products and VOOZ Co., Ltd. hosted a dazzling West Coast
launch event at Curve Boutique located on Los Angeles’ chic Robertson Blvd.
The PUCCA capsule collection, making its much-anticipated U.S. debut this
month, is based on the character from South Korea who has gained wild
popularity in Europe and Asia.

Attracting a host of Hollywood’s hottest celebrities and “fashionistas,” the
red-carpet soirée was attended by actresses Amy Smart and Jessica Lowndes,
actor Jack Huston, Korean actress Lee Da Hae, Bijou Phillips and Swedish indie-pop
singer Lykke Li, as well as Boo Kyoung Kim, President, VOOZ Co., Ltd. and
creator/founder of PUCCA.

The PUCCA-inspired apparel includes pieces from noted fashion designers, each
with an eye for flair and creativity, who were chosen by Curve Boutique owner
Nevena Borissova to interpret the character through their own distinct visions
and styles. Comprising the capsule collection are stunning designs from Preen,
Mark Fast, Raquel Allegra, Unconditional, Not Rational, Genetic Denim, I.R.O
and jewelry by Erickson Beamon.

Curve will showcase the PUCCA fashions exclusively throughout the spring.
Additionally, the designs can be viewed on the PUCCA Facebook page.

Originally introduced online, PUCCA debuted as a series of Flash-animated
shorts produced by VOOZ and quickly became a true cultural phenomenon. Known
for its “silent comedy” factor, PUCCA creates humor with almost no spoken
words mixed with a strong universal theme of love.

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