London fashion week, which is celebrating its 25th anniversary this year, begins today.

Word has it Tilda Swinton will be the new brand ambassador for Pringle of Scotland. For the Spring 2010 campaign, Swinton will pose for both the women’s and men’s collections!

LINKAGE: Catwalk Queen

Gallery: Pringle Of Scotland: Spring 2010 RTW Collection

via WWD

Christopher Kane, Jonathan Saunders, Pringle of Scotland, Graeme Armour, Louise Gray, Holly Fulton, Laura Lees and Graeme Black were all nominees up for this prestigious award (previously won by Alexander McQueen)…everyone agreed that the award was well deserved!

Coming forward with their Spring ‘09 collection, Pringle of Scotland has let us in on a sense of innate style and flair. Each piece in the collection has a trendy feel with an undeniable twist of edge. Showing pants, dresses, shirts, and more, the level of variety throughout the collection is clearly shown. There are certainly a few pieces, which are much more simple, but stay stylish and creative at the same time.

GALLERY: Pringle of Scotland, Spring 09

Thanks Pipeline

Lydia Hearst is definitely not one of my favorite models. But I have to give it to her for looking pretty fierce in this ad for the Pringle of Scotland spring 09 campaign. I don’t know if it was the work of photographer Steven Meisel or the stylist who called for that hair, but it works for her. Now if only someone could get a different expression on her face.

Thanks to NYMag for the photo.

I must say, I’m a pretty avid fan of the luxurious knitwear of Pringle of Scotland. I’ve always found their collections sophisticated, with a bit of edge, catered to the young and beautiful who can confidently wear their uniquely classy looks. To say that I recently lost all respect for the label would be an exaggeration, but Pringle of Scotland’s s/s 2009 campaign is disappointing on so many levels. The images haven’t been released yet, but creative director Clare Waight Keller has declared It-girls Daisy Lowe, Pixie Geldof and Lydia Hearst as the faces of the spring campaign. I understand that Pringle of Scotland’s aesthetic is “growing up girl chic,” but that doesn’t justify the use of annoying socialites to advertise. And by calling their aim “indie-cool,” they’re just giving indies a bad name. Never in a million years would I associate Daisy, Pixie or Lydia with us indies! To top off the poor choice, Waight Keller had this to say about her decision:

 ”For the spring/summer 2009 advertising campaign, the idea of using personalities with different perspectives on how to wear clothes due to their lifestyles was hugely appealing. I also loved the fact that all the girls are great friends who hang out together, making the shoot incredibly fun.”

Sorry, this statement is completely contradictory. If the clothes were to legitimately represent the lifestyles of these It-girls, they would be stitched with golden pretentious, bitchy, asshole thread. Hmm, is that what you want Pringle of Scotland?

The men’s campaign is a totally different ball game. At least they’re using the fresh, edgy faces of Ash Stymest and Gordie Walker. I’m assuming these boys were the responsibility of someone who at least knows how to pick models! 

Thanks Vogue!

Men's Style #10: Clear Sunglasses (Paul Smith $315)

Fashion Indie Recommends: Skip clear and definitely skip wayfarers. Go with something a bit cooler and more subtle for Fall. (Karen Walker $170 via Gargyle)

Men’s Style released their 16 essentials for Fall, well I have decided to put my two cents in and chose ten of their items that I think suck. Their options are too safe, too old man, and just plain old boring. Not only am I going to give you some damn good alternatives, I’ll tell you where to get them and save you some cash too. All the links to buy the items are at the bottom.

Men's Style #2: Hiking Boots (Rachel Comey $380)

Fashion Indie Recommends: Who goes hiking in New York City? Try these higher, yet comfortable boots for size. Tuck your pants into them, or wear your pants over top. It's called versatility people (H by Hudson $235 via Urban Outfitters)

Men's Style #12: Braided Belt (Bally $140)

Fashion Indie Recommends: Two is always better than one, so try this double buckled belt. I think I wore a braided belt in elementary school and hated it then. (All Saints $88 via All Saints)

Men's Style #1: Patch Pocket Suit (Steve Alan Cooper $800)

Fashion Indie Recommends: Lapels are all the rage when it comes to suits these days. Simple outline on a standard grey suit (CNC $829 via Revolve Clothing)

Men's Style #7: Knit Beanie (Meg Cohen $140)

Fashion Indie Recommends: Why spend so much on something so simple. Go cheap on an item like this, not only will know one know the difference, they won't care (American Apparel $16 via American Apparel)

Men's Style #8: The Cricket Sweater (Flippa K $225)

Fashion Indie Recommends: How old are you that you are wearing a sweater like that? Don't get old too fast go with this cool shawl collar sweater (Julian Red $210 via Oak)

Men's Style #15: Micro Print Shirts (Pringle of Scotland $550)

Fashion Indie Recommends: Go polka dots. They aren't micro, but they aren't a bold blatant pattern (Comme de Garcons x H&M $TBD via Nitrolicious)

Men's Style #4: The Camel Blazer (Brooks Brothers $2,100)

Fashion Indie Recommends: Double breasted jackets aren't doing it for me. Like a said, lapels people! Try a cool knot jacket! (Scotch and Soda $240 via Revolve Clothing)

Men's Style #16: The Long Pea Coat (Unis $795)

Fashion Indie Recommends: Go long and tie it off. Commit to the full trench coat and be sure to get one with a belt so it doesn't look too baggy (Filius $450 via Refinery 29).

Men's Style #13: The Bubble Vest (Gap $68)

Fashion Indie Recommends: So this may be a bit more expensive, but undoubtedly worth it. This cool drooping neck sweater allows wearers to rock a cool sweater, or pull it up and over your head into a hood (reference image below)(Unconditional $278 via Oak)

Pictures courtesy of:

Mens Style, Oak, Refinery 29, Revolve Clothing, American Apparel, All Saints, Nitrolicious, Urban Outfitters Garglye

What is not to love about the 21-year-old model on the rise? Taylor Fuchs is a volleyball playing, Saskatchewan native who was plucked off of the college court and signed by Public Image Worldwide in 2007. His chiseled jaw line, dreamy blue eyes, mysterious arched eyebrows and delicate pouty lips landed him a Steven Meisel ad for Pringle of Scotland and even coveted spots in Marc by Marc Jacobs and DKNY in 2007 New York Fashion Week. Recently, Fuchs made an editorial debut in Detail, photographed by Thomas Schenk, and made a leap from Public Image Worldwide to Wilhelmina Models. Fuchs will most likely walk several big name shows during this New York Fashion Week. So what if he looks like Peter Pan? Go ahead Mr. Fuchs, take me to Neverland.