Ray-Ban’s Never Hide Films set up a video booth during the 2009 SXSW Music Festival in Austin, Texas. Edited by Squeak E. Clean and Rossangeles. So random.

SOURCE: High Snobiety

I love 3-D movies, and when i saw My Bloody Valentine in 3-D  (should I admit that? I guess it’s a little late now…) I was impressed with the upgraded black Ray Ban-esque frames they handed out – no more awkward paper red and blue geeky lenses. But these Bless aviators are a million times better.  Increased comfort and style in the same purchase? 100% Approved. 

SOURCE: Get Kempt

Though an archaic pastime, the Polaroid picture has become as ubiquitously cool as Ray-Bans, as I’m sure every hipster is keenly aware of. So I don’t know if Colin O’Dowd’s vinyl-framed, true-to-size design capitalizes on, or pays homage to America’s favorite instant photo. Nonetheless, this 107×8mm mirror is clever and stylishly minimalist, if not practical.

I can’t really call this a WTF because there is nothing horrible about this outfit, but there’s also nothing thrilling.  I do like her pants, but I’m really over the Ray Ban glasses and houndstooth scarf, and think the shoes are a little weird…the color is alright, but is that a flower or…what?

SOURCE: Jezebel

I know everyone is sick and tired of the Ray Ban new-wave, wayfarer sunglasses. After Kristen Dunst wears a trend, it’s officially over. But I went ga-ga for these tonal Ray Ban’s:

Ray-Ban Tonal Wayfarer Sunglasses FREE SHIPPING at shopbop.com. Ray-Ban puts a modern spin on a classic style. Two-tone sunglasses with plastic frame. Logo lettering at right lens and temples. 100% UV protection. Case and cleaning cloth included. Made in Italy. – Black Transparent

Great article in Dazed Digital on the history of Ray-Bans.

Ray-Ban began manufacturing sunglasses with ergonomics rather than fashion in mind. Ray-Ban soon became the Army Air Force’s sole supplier of sunglasses, and remained within the domain of aviation until 1936, when the company produced their first model to go on sale to the public a classic Aviator shape with a plastic frame.

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