Looking for ambient, retail friendly music to pump through your store this season?  Look no further than Ready Aim Fire, a unique group of soundmasters that are filling the sound space of DKNY, J Crew and Kenneth Cole stores this season.

I never thought about the idea of music trends in fashion, I see the connection on runways when models walk in unison to music from hot artists, but it seems that the trend is hitting retail as well.

The group seems to be this seasons flavor, with tracks playing in stores and the group performing live at Ralph Lauren’s East Hampton location on June 21st.

The tracks are very background perfect, relaxing and indiefific.