“Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health,” said director of the FTC’s Bureau of Consumer Protection, David Vladeck, adding for extra empha-sass, ”The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”

Oooh, the FTC is unapologetically breaking out the cheap puns — that’s how you know it’s not effing around. Skechers, however, “vigorously” denies the allegations. But if you were fooled by Kim Kardashian — yet again — you can apply for a refund here.

This isn’t the first time the Trade Commission is throwing its weight around these specious weight-loss shoe-bominations. Just last year, the FTC made Reebok shell out $25 million for its EasyTone walking shoe. When will people learn that the easiest and most surefire way to lose weight is the old-fashioned method: diet an exercise?

And when that inevitably fails, gastric bypass and lipo — it’s the American way. [Telegraph]

Feedbox

Swedish daily Dagens Nyheter revealed today that H&M’s new chain will be called “& other stories.” [Ed. note: Worst. Name. Ever.] The first of the new stores will open early next year and will have “slightly higher prices” and a “little better” quality according to H&M spokeswoman Camilla Emilsson Falk. & other stories will reportedly include hair products, bed linen, table cloths and sporting goods, among other things. [Fashion Mag]

Meanwhile, a federal judge has bitch-slapped Reebok with a temporary restraining order banning the retailer from making or selling Tim Tebow New York Jets merch. Reebok, in an attempt at making amends, has offered to repurchase all unauthorized Tebow products from vendors and resellers, though they can still shill shit from the player’s former team, the Denver Broncos…until Saturday when their license with the NFL expires. [Ed. note: sucks to be Reebok right now.] [WWD]

According to papers filed in New York federal court, Reebok “never had an agreement with Tebow individually, nor did it obtain permission or consent to manufacture Tebow Jets product.” To that effect, a representative for Tim Tebow wrote a letter to Reebok on March 23 stating that they were misappropriating the quarterback’s name and advising the retailer to cease and desist.

Reebok allegedly never responded.

Nike further contends that Reebok’s license with the National Football League expired on March 1, a full three weeks after Tebow was traded from the Denver Broncos. Apparently Reebok can use the NFL logo on products until Mach 31, but beginning April 1, Nike will be the sole supplier of NFL uniforms and apparel. So Reebok can create new NFL-branded products until then, but not new products featuring an individual player, like one Tim Tebow, without his consent.

Nike is calling for Reebok to stop selling the “unauthorized Tebow product,” and is also seeking punitive damages.

Looks like Reebok could use some Tebowing right now. [WWD]

With Andy Warhol

Try an oversized blazer and some plaid pants paired with Reebok's Basquiat line. Throw that dress shirt under the T, cinch it with a patterned bowtie and start tagging the streets.

- Sarah Jessica Parker covers S Moda and the results are…not great. Looks like someone eschewed being Photoshopped — good for you — but that same someone should have ensured they were being lit properly. [Fashion Gone Rogue]

- Reebok has to pay out $25 million to the lazy lard-asses who believed a shoe would tone their lazy lard asses. [WWD, sub req'd]

- Vogue Russia provides a sneak peek at Versace for H&M and it. Is. STUNNSIES. [Refinery 29]

-  Lauren Santo Domingo, referring to Proenza Schouler‘s new fashion film directed by Harmony Korine:  ”I don’t know if anyone can make a crystal meth trailer park seem chic.” I think my good friend, Natasha Lyonne, would beg to differ. [The Cut]

- Scott Schuman, while bragging about how much he makes [$250K] and how big his…audience is, manages to throw in a few jibes against 8-year-old blogging sensation Tavi Gevinson, claiming her success is a “conspiracy” [agreed] and essentially making fun of her for not having a boyfriend. I would say pick on someone your own size but if you’ve ever seen The Sartorialist, you’d realize that Tavi probably has a good inch or two on him. [Fashionista, The Cut]

LINK LOVE: The Cut

In the fall, Reebok will release a tribute sneaker to Jean-Michel Basquiat, the NYC street artist popularized in the 90s.  You can already get the blue ones on Colette. Keep your eyes open for these sick high-tops!

SOURCE: Hypebeast

Leighton Meester stars in the new Reekok campaign due to hit billboards and magazines later this year. Above, the Gossip Girl star wears the brands “Top Down” sneaker.

LINKAGE: Just Jared

Running up close behind Ed Westwick, who’s already starring in an ad-campaign, Leighton Meester is set to pose in an ad-campaign for sneakers. Who’s the lucky company to snag Leighton? Reebok! It’s been confirmed that the Gossip Girl star will be the new face of the company. Word has it they have already shot most of the advertisements!

Thanks NYMag and Insider

What: Fashion show featuring The Blonds

When: 5:30pm

Show Starts: 7pm

Where: Mansion 530 W. 28TH St. b/w 10th + 11th Ave.

RSVP - skyninjarsvp@gmail.com

What: Reebok Pop Up Grand Opening

When: 8PM – 11PM

Where: Reebok Flash 169 Bowery

RSVP - reebok@syndicate-ny.com

What: Rolling Stone presents Nas + Janelle Monae Live and FREE!!!

When: 7PM

Where: Highline Ballroom 431 West 16th St. b/w 9th + 10th

RSVP - rsrsvp@rollingstone.com

Reebok just launched their new pop-up shop in the Bowery to commemorate their legendary “Pump” sneaker. As you can see from the images, the 3,000 square foot former gallery is inspired from the human highlighter colors from the 80′s. The shop is at 169 Bowery Street in the city, so be sure to stop in. I’m almost more interested in seeing the inside of the store in person then actually seeing what they are selling.

Thanks New York Mag

What: Hollywood Murder Mystery

When: 8pm- 1am

Where: Gallery Bar (120 Orchard St.)

Open Bar 8pm-9pm

 *This is a costume party bitches!

What: Reebok SS09 Collection Preview

When: 7pm
Where: Xchange 640 West 28th St 9th Floor

The early bird gets the worm, or in this case a free pair of custom Reeboks

What: Royal Chie’s ECO-Friendly Collection

When: 6pm – 9pm
Where: Geisha 33 East 61st Street

RSVP - newyork@royalchie.com

What Olsen Twins Book Reading

When: 12:30 pm

Where: Barnes & Noble (Union Square)

(I didn’t even know they could read)

What: Richie Rich Album Drop

When: 8pm

Where: Virgin Megastore (Times Square)

Thanks to Partycrasher and Going for the details

Reebok and Hasbro are on board to roll out an exciting new MONOPOLY inspired footwear collection in August 2008. Coinciding with the highly anticipated release of Hasbro’s MONOPOLY Here & Now: The World Edition board game, the MONOPOLY footwear collection by Reebok will feature a variety of different styles for toddlers, kids and adults available at select mall based retailers around the world.

Reebok’s design team took inspiration from the game pieces MONOPOLY is best known for, such as dice, tokens, Chance and Community Chest cards, houses and hotels, and MONOPOLY money, to create details for the laces, lace lock, prints, colors and the overall design element of the shoes.

Continue reading on BusinessWire.

Fashionista recently reported that sex kitten (Daniel’s words not mine) Scarlett Johansson won’t be the involved with Reebok anymore, guess she doesn’t have enough time to design since she has a wedding to plan for.  Rumor has it that another celeb is in the works for the collaboration, either Gwen Stefani, Jessica Biel, or Rihanna. Any one of the hotties will make Daniel the happiest man alive, well, maybe not Gwen but the other two definetly.