Ad-dict: ‘Absurdly Low Consumption’ by Volkswagen

Edited by Amanda Gabriele

Volkswagen has yet again won the cool vehicle contest. The company’s latest promotion, done by German agency DDB, looks to the Surrealist art movement for the new Polo Blue Motion. Magritte and Dali’s work has inspired the ad campaign that bears the slogan “Absurdly low consumption.” It’s not often a car ad really grabs my attention like fashion ads do. Congrats, Volkswagen, for turning my head.

Thanks again Wicked Halo