RANDOM WTF: Camel Advertises Without Advertising

Edited by Hillary Frazier

Apparently Camel is everywhere you are. Their new ‘subtle’ form of advertising, advertise your cigarette company without showing any people smoking, smoke, or cigarettes. Thoughts?

Advertising Agency: Saatchi&Saatchi, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art directors: Chiara Cuti, Norbert Graf, Pericles Pericleous, Riccardo Gianangeli
Copywriter: Federico Mirarchi
Photographer: Jan Steinhilber

SOURCE: Cyana Trend Land