And in one last ditch effort to save print, Esquire is launching an “Augmented Reality” issue featuring Robert Downey Jr. The issue is using the same technology used to produce the yellow first down line in football to produce an interactive issue. The codes (like the one shown on the cover) will display video or commentary from Robert Downey Jr. throughout the issue, and even include a Lexus ad.

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USA Today has debuted new images from the upcoming Warner Bros. release Sherlock Holmes starring Robert Downey Jr. as Sherlock, Jude Law as Dr. John Watson and Rachel McAdams as Irene Adler.

Is anyone else as excited for this movie as we are?

I have fallen in love with Robbie ever since Iron Man, and if it’s possible, just fell a bit more in love after seeing this spread, in which he looks oh so jummy. So excited for Iron Man duo and Sherlock Holmes.

The secret is OUT! This is the reason actors seem so tall on the big screen, cuz sometimes you see a celeb in a coffee shop and wonder why they only come up to your waist. They wear heals! And no one ever knows…

LINKAGE: Dlisted

Love this look, reminds me of an updated Victorian Dandy.

Thanks Jezebel for the pic

It’s all fun and games till someone loses a testicle.

Robert Downey Jr (favorite actor ever) was shot by Terry Richardson for GQ magazine. The spreads were definitely tame by Richardson’s standards, which could be due to the magazines strict rules for Terry or Robert’s mainstream taming. God damn is rehab a bitch. If you haven’t seen Iron Man, go see it today. The movie is by far one of the best of the Summer blockbuster season and deserves a sequel or two.   More Robert Picts after the jump…

Photos courtesy of GQ