The designers employed trusted nose Olivier  Polge, the perfumer behind Flowerbomb, to concoct its masculine equivalent. Polge conceived an “addictive” but “explosive” juice , where the addictive was fiery and the explosive icy. The former consists of notes of chili, saffron, leather, tobacco, and vetiver while the latter has notes of bergamot, grapefruit, elemi, and pink pepper.

Going full tilt with the whole bomb theme, the bottle is in the shape of a grenade while the in-store displays will resemble the aftermath of an explosion — featuring what Viktor & Rolf’s general manager refers to as “exploding shelves.” Gripping the grenade pin in his teeth in the fragrance’s forthcoming ad campaign is top model Sean O’Pry, photographed by another dynamic duo, Inez and Vinoodh.

Spicebomb goes on sale statewide March 1 with a price-tag between $75 and $95. [WWD]

Along with its commercial peak, fashion shows have also reached their creative peaks – moving, visceral, dramatic productions that have elevated them into an art form. Alexander McQueen emerged as the true master of the genre, blending the disparate elements of entertainment and ideology while creating beautiful works of clothing that could stand on their own without the hype and hoopla with which he was so famously associated.

Below is a list of the 10 fashion shows that stand as the greatest achievements of the last decade, based on their technicality and theatricality, their influence on fashion and of course, the clothes themselves.

1. Alexander McQueen – “Widows of Culloden” (Fall 2006) Perhaps McQueen’s greatest show, the clothes were utterly sublime but the final hologram of Kate Moss floating ethereally above the audience is a moment in which legends are created.

1. Alexander McQueen – “Widows of Culloden” (Fall 2006)

2. Hussein Chalayan – Spring 2007 The breathtaking future of fashion -- and over 100 years of its history -- were presented in six dresses outfitted with tiny computers, literally giving them a life of their own . Equal parts creepy and brilliant but completely unforgettable.

2. Hussein Chalayan – Spring 2007

3. Christian Dior - Spring 2007 Haute Couture John Galliano's reputation as a showman and expertise as a couturier helped redefine Christian Dior for a new generation. This poetically beautiful collection, however, stands head and origami-detailed shoulders above as the  greatest couture show of the last decade.

3. Christian Dior - Spring 2007 Haute Couture

4. Balenciaga – Fall 2006 Nicolas Ghesquière is lucky enough to have the rich Balenciaga archives, of which he has made great use over the years.  With this collection, he made the past and the house his own by reimagining and redefining the female silhouette, just as Cristobol Balenciaga had done decades earlier.

4. Balenciaga – Fall 2006

5. Alexander McQueen - "It's Only a Game" (Spring 2005) McQueen's "Game" was both fun and provocative, taking some of his most striking and whimsical designs (the king as a football player, a knight in a dress with a built-in pony-hair ponytail) and presenting them in a high-concept cultural chess game between East and West.

5. Alexander McQueen - "It's Only a Game" (Spring 2005)

6. Viktor & Rolf - Fall 2001 Viktor Horsting and Rolf Snoeren love to put on a show, and this was one of their first shows to introduce them not only as master showmen but master craftsmen. Workig in a palette of all black, the design duo decided to take it one step further by covering their models -- and themselves -- in all black. If getting away with black face doesn't qualify you as a greatest fashion show, nothing will.

6. Viktor & Rolf - Fall 2001

7. Chanel - Spring 2010 Haute Couture Karl Lagerfeld rarely makes a false move -- I mean, no one's perfect -- but he hit every step perfectly with this couture show. Aside from being brilliantly conceived -- the metallic elements flowing through were an especially inspired touch -- the Kaiser actually seemed to be having fun, while remaining true to the most prestigious fashion house in the world.

7. Chanel - Spring 2010 Haute Couture

8. Tom Ford - Spring 2011 How fitting that one of the driving forces behind the rise of the fashion show to public spectacle would precipitate its return to the more personal atmosphere of the salon. Tom Ford's decision to debut his first womenswear show in six years free from the tents and the all-seeing eye of the blogosphere is slowly inspiring other designers who might also prefer their collections with a hint of privacy and control. However, it is still too early to know exactly how influential this trend will be.

8. Tom Ford - Spring 2011

9. Marc Jacobs - Spring 2008 Though most famous -- or infamous -- for starting a whopping two hours late (gotta keep the audience on their toes), Jacobs's ditzy, disheveled backwards romp through a woman's dressing routine proved to be worth the wait and included his most fun and irreverent designs -- and accessories -- to date.

9. Marc Jacobs - Spring 2008

10. Prada - Spring 2011 The now ubiquitous Spring 2011 collection saw Miuccia Prada in bold and Technicolor top form. Not only her best collection in seasons, those Baroque monkeys and Josephine Baker homages cemented Prada's reputation as one of the most influential houses in the world and one of the most sought-after brands for women.

10. Prada - Spring 2011

Find more photos like this on CULT

Thanks Style!

Viktor Horsting and Rolf Snoeren are ready to release their next hit fragrance. With their debut perfume Flowerbomb, released in 2004, the design duo felt they were read for Eau Mega.Viktor and Rolf were going for something fresh, but they wanted to stay away from sporty and lean more toward feminine; hence the name Eau for fresh, and Mega for that glamorous touch.

The fragrance, which is expected to hit stores this October, features an ad campaign lead by Rachel Zimmermann. Since Flowerbomb is still flying of the shelves in stores, we’re expecting Eau Mega to do just as well.

LINKAGE: Viktor & Rolf Resort 2010