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CULTURE / March 22 2012 10:46 AM

Design of the Times: The Evolution of Brand Icons — Part 1

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Isn’t it comforting to see a familiar face smiling back at you from a box of pancake mix, or a package of paper towels? But as anyone on the Real Housewives of Beverly Hills can tell you, a face occasionally needs some spackling and shellacking over time to keep people interested. In Part 1 of this two part drunken ramble, we explore the changing looks of some famous brand mascots and icons. From Aunt Jemima’s roots on the plantation to Willard Scott‘s turn as Ronald McDonald, these icons have had Cher-levels of work done. Now let’s turn back time.

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GIRLS / February 24 2009 7:13 AM

Giles Pays Homage to Ronald McDonald Land

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Giles Pays Homage to Ronald McDonald Land

Giles released this thing into the fashion world this past weekend. It appears to be a black Grimace. For those unfamiliar with the McDonald’s mythology, Grimace was a purple four armed creature known for stealing Happy Meals from starving children and then proceeding to play with their cheap third-world made toys until the parts broke off. He and the Hamburgler then used to make sweet dirty love while juiced up on chunks of 6-month old dead cow and artificially flavored french fries. Later Grimace’s two extra hands (the evil ones) were removed and he began to enjoy a relationship with ringleader Ronald. Of course, one of his hands were the source of his intellegence and we quickly became a rather idiotic character who would often be the starting point of drama in Ronald McDonald Land. Anyway, yeah, this thing looks like a black Grimace, which means it looks really, really stupid. It also kind of looks like a penis if you squint a little bit. Either way, it’s pretty dumb.

Giles Pays Homage to Ronald McDonald Land

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