Lily Cole in Primal Scream’s Video “Can’t Go Back”

Edited by Rebecca Alexander

Bobby Gillespie plays a stealthy and stylish accessory to murder in Primal Scream’s video for their new single “Can’t Go Back”, directed by Kim Gehrig, in which models Lily Cole, Alice Dellal, Rosemary Ferguson and Kiera Gormley meet their ends in striking ways. “The idea behind the video was to create an Italian horror/Dario Argento-style film starring Bobby, this genre hasn’t really been explored in music videos before and it really worked with the track. In those kind of films, beautiful women always meet their deaths, and they always look amazing as they do so. The concept was for Bobby to be performing in a corridor of light, and as he travelled down it, different women would be murdered. In each colour a different death would take place and it would appear that he is somehow responsible. By the end, however, we realize he is not when Bobby is himself killed with a pick axe. I wanted the concept for each of the deaths to be very original, almost like the murderer was an artist creating images.”

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