All Entries Tagged With: "SASHA CHARMIN MORRISON"

Inter-views of Fashion : Us Weekly’s Sasha Charnin Morrison

In the latest issue of Radar magazine, on stands now, the cover screams the headline ‘FASHION INSURGENCY’. Inside they list whom they perceive as the real movers in fashion today. The inside image of Lauren Conrad arm-wrestling Anna Wintour and the accompanying headline denotes a shift in fashion. The list is besieged with more celebrities than traditional fashion industry types like editors or designers. At number six, ahead of Anna Wintour, on this list is a name that may not be familiar to you, but one who’s work you’ve seen time and time again. Sasha Charnin Morrison is the fashion director of celeb-culture bible Us Weekly. I had the pleasure of speaking to Ms. Morrison yesterday and we talked about the power of celebrity when it comes to fashion. Or was it the power of fashion when it comes to celebrity?

Sasha Charnin Morrison’s own journey is a perfect metaphor for the place fashion is at right now. She has spent most of her career working for such fashion intuitions like Seventeen and Harper’s Bazaar, and most recently a six-year tenure at Allure. It was several years ago that Ms. Morrison decided to jump ship and move to Us Weekly, serving as their fashion director. Morrison said of her decision “I wanted to channel my energy into something I hadn’t done [before], something more modern.”

Celebrity Tragedies + Fashion Must Haves = Us Weekly (we’re hooked)

The immediacy of the magazine also appealed to her. Unlike most fashion magazines, which appear every month, Us Weekly (as the title denotes) comes out every week. This leaves little time for Sasha to “obsesses over every detail,” a challenge she welcomes. She has worked with Us Weekly’s editor-in-chief Janice Min to enhance the fashion features, such as the Red Carpet section and fan favorite ‘Who Wore it Better?’ Together they have worked on two issues devoted entirely to celebrity style and fashion. When I asked Morrison the appeal of Us Weekly, she exclaimed “It’s fun! It’s entertainment! People love to discuss [celebrity and fashion]!”

Read the full interview after the jump…