Louis Vuitton decided to donate 15 percent of all sales from its U.S. Web site that day to The Climate Project, the non-profit organization founded by Al Gore.

They first partnered with The Climate Project in 2007, when it started
making donations on behalf of some of the personalities in Vuitton’s
Core Values advertising campaign.

The campaign has featured the
likes of Catherine Deneuve, Steffi Graf and Andre Agassi, Sean Connery,
Keith Richards and Francis Ford and Sofia Coppola.

“Over the
past few years Louis Vuitton has voluntarily made efforts to reduce the
impact of its activities on the environment,” Daniel Lalonde, president
and chief executive officer of Louis Vuitton North America said. “In
addition we are proud to be able to support The Climate Project.”

LINKAGE: WWD

Sir Sean Connery, the original James Bond, is the picture of masculine cool as the latest celebrity to be featured in the French luxury giant’s “core values” campaign underlining its travel roots.

Photographed on a beach near his home in the Bahamas, the iconic actor is propped on a wooden dock next to a waterproof version of Vuitton’s Keepall bag. The photo Annie Leibovitz submitted was actually a test, before he was handed over to the hair and makeup crews, Bernard Arnault said. “In this case, we had the opportunity to work with a legend,” he added. “He’s been on our list for a very long time.”

Arriving just in time for the November release of “Quantum of Solace,” the latest Bond film starring Daniel Craig, Vuitton’s Connery images are slated to run for roughly a year, in tandem with other personalities from the series, including Keith Richards and the duo of Francis Ford Coppola and his directing daughter, Sofia.

Thanks WWD