The designers employed trusted nose Olivier  Polge, the perfumer behind Flowerbomb, to concoct its masculine equivalent. Polge conceived an “addictive” but “explosive” juice , where the addictive was fiery and the explosive icy. The former consists of notes of chili, saffron, leather, tobacco, and vetiver while the latter has notes of bergamot, grapefruit, elemi, and pink pepper.

Going full tilt with the whole bomb theme, the bottle is in the shape of a grenade while the in-store displays will resemble the aftermath of an explosion — featuring what Viktor & Rolf’s general manager refers to as “exploding shelves.” Gripping the grenade pin in his teeth in the fragrance’s forthcoming ad campaign is top model Sean O’Pry, photographed by another dynamic duo, Inez and Vinoodh.

Spicebomb goes on sale statewide March 1 with a price-tag between $75 and $95. [WWD]

1. Sean O’Pry

Photo: Image Amplified

For instance, Coco Rocha and Sean O’Pry dancing all over Venice for Americana Manhasset is 10 times more interesting than the ad itself.

Jessy wanted to show off models with her favorite body part: the external oblique aka the “f-line.”  Some of the featured models include: Benji Lee, Sean O’Pry, Noah Mills, Rafael Lazzini, and Marlon Teixeria.

Keep reading for more stops on The F Line.

Photos: Image Amplified, Models.com, Homotography

LINK LOVE:Sean O'Pry for ZARA FW2010.11

Magazine: GQ China
Published: June 2010
Editorial: A Relaxing Afternon
Model: Sean O'Pry |VNY|
Photographer: Dean Isidro
Styling: Sean Spellman
Website: www.gq.com.cn
Dean Isidro photographed supermodel Sean O'Pry in beautiful beach story entitled A Relaxin Afternoon coming from Chines GQ Magazine. View more of this shoot after the jump:

LINK LOVE:Sean O’Pry for GQ China

Sean O’Pry brings a fresh dose of beachwear to the latest issue of GQ China. A laid back look perfect for a jitney to the Hamptons or a D train to the Brightons.

This whole thing just makes me want to build sand castles. I really need to get out to the ocean.

Magazine: GQ China

Model: Sean O’Pry

Photographer: Dean Isidro

Stylist: Sean Spellman

LINK LOVE: GQ CHINA | SEAN O’PRY by DEAN ISIDRO

A very thin black and white version of Sean O’pry stars in the current Gianfranco Ferré shot by Inez van Lamsweerde and Vinoodh Matadin.

LINK LOVE: Design Scene

While the industry is dominated by doll-faced, lanky females, male models with more classic looks tend to be the most successful. In the midst of a recession, agencies have had to renew older contracts to save money, thusly narrowing the types of men represented. The Cole Mohrs and Ash Stymests, although trendy “image guys,” tend to fall once they’ve been used and seen enough. In addition, those who have been branded to a fragrance campaign tend to endure a low profile in the industry since such campaigns are so publicly widespread.

I’ll admit, it is a bit disheartening to see some of my favorites so low, or even nonexistent, on the list, but based on magazine covers and spreads, advertising campaigns, contracts and runway shows over the past two years, here is Forbes’ most successful male models:

1. SEAN O’PRY

2. MATT GORDON

3. DAVID GANDY

4. DANNY SCHWARTZ

5. GARRETT NEFF

6. OLLIE EDWARDS

7. TYLER RIGGS

8. JON KORTAJARENA

9. TAYLOR FUCHS

10. COLE MOHR

Via Forbes.

Sean O’Pry was shot by Minoru Kaburagi for Bon International’s spread “Othello.”  The photos of O’Pry’s back appear weirdly woman-like, but the finely structured menswear and perfect bone structure of O’Pry can only make me think “ohhh my” (In a good way, obviously.)

GALLERY: SPREAD UM: Sean O’Pry by Minoru Kaburagi For Bon International

SOURCE: Fashion Gone Rogue

Model Sean O’Pry is the star of Joop!’s latest ad campaign. Decked-out in black, white and a hit of metallic silver, O’Pry is the perfect fresh face for the label. Shot by Inez van Lamsweerde and Vinoodh Matadin and styled by Joe McKenna, I reckon this series of ads is going to be a big hit.

GALLERY: Sean O’Pry for Joop!

Thanks to Trendnista for the photos.