Cory Kennedy for Sebastian

Edited by Rebecca Alexander

Take one dirty looking strung out sort of celebrity and give her a campaign with leading hair care brand Sebastian and what happens? She turns into an almost model.

“Of course I feel pressure!” confesses Kennedy on being the new face of the iconic hair care company. “I’m always into experimenting and trying new things, but always being myself no matter what I’m doing or wearing or whatever. I think the people at Sebastian get that and like that about me.”

The brand has been creating cult products since the’70s, but is now resting an entire relaunch in Kennedy’s hands, or rather, her hair. Whipped Crème is a non-sticky and sweet-smelling shaping cream.

Wait, a styling tool for a D.I.Y. icon? “I’m always switching it up and playing with different looks.  This product is actually something I can use,” Kennedy explains.

I’m going to bluntly come out and say this, I really really dislike this girl. But I have to admit that she looks pretty good in these photos. But again, anyone can look great if given the right tools (make up artists, hair dressers, and the right lighting). I just don’t understand why she looks like trash most of the time when she CAN look like this!

Quote source: NylonMag