It’s no secret that with the massive number of mascaras out there a girl is going to get a bit confused. I mean how can you possibly try them all? And the worst fear, what happens if you’re missing out on the best one? Well, Sephora seems to have come up with a solution to that problem with their newest sampler, LashStash. A kit with 10 different mascara wands that promises you’ll find the wand best suited for you.

We have quite the new tradition on our hands; selling movie-inspired beauty products. Sephora has let loose a series of five lip gloss hues just in time for the remake of Fame, the 1980 hit movie. Get your hands on the gloss today at Sephora.com!

LINKAGE: Sephora

Sephora just released three limited edition matte nail colors that are inexpensive and in this season’s must have shades…

Available here.

If you ever were concerned about how to get lips the color of reality star Whitney Port’s, then get ready to head to the nearest Sephora. Whitney, who is also dabbling into fashion with her own line, has recently teamed up with Cargo for her own shade of hot pink lipstick as part of their PlantLove series.

It’s all for a good cause, though, with two dollars from each purchase going to the St. Jude’s Children’s Research Hospital. For those of you who want to also help the environment, you’ll be glad to know that the lipstick is also eco-friendly. You’ll be able to find the lipstick this week at Sephora.com.

With all the perfumes out there, it’s sometimes easier if we classify ourselves to a specific type to break down the confusion. Maybe you like the subtler scents, the vanilla flavored, angelic fragrances, or maybe you’re more “out there”, you prefer those scents that really state your presence in the room. Kat Von D seems to have found the answer to both of these. Her two perfumes, Saint and Sinner, take a walk on the wild side with Sinner, and give you that angelic touch with Saint. Haven’t tried it yet, but we hear they’re pretty awesome. Pick one up at Sephora stores this September!

LINKAGE: Sephora

With the eco-friendly movement gaining more momentum, it was only a matter of time before our favorite reality stars marched right on with it. Whitney Port has become the newest member of eco-friendly cosmetic company, PlantLove. The City star has created a hot pink lipstick to be featured alongside various other products of the PlantLove line. Eve Pinky is set to hit Sephora stores next week! And just incase saving the planet wasn’t enough reason to buy the lipstick, here’s another: two dollars from each sale of Eve Pinky goes to St. Jude Children’s Research Hospital.

We know sometimes your willingness to buy a product varies with the attitude of the salesperson. But with Sephora, it’s not so much about attitude as it is about looks. There are those salespeople that smother on pounds of makeup hoping that you buy one of the 80 products represented on their face, and then there are the others that go natural and wear no makeup at all.

A recent study reports that women in the presence of salespeople more attractive than them were less likely to purchase the beauty products. They just didn’t want to go near the people! Funny, I would have thought quite the opposite. I mean if your next to someone much more attractive, especially in a makeup store, wouldn’t you want to buy all the products possible?

LINKAGE: Allure

When I heard Illamasqua was heading over to the states, I know I was just one of many that couldn’t wait to get their hands on the stuff. What I didn’t realize is that the products were only heading to Sephora’s times square location, complete bummer. But now I can get all excited again because Illamasqua is flooding into 26 more Sephora stores this October! Get ready!

LINKAGE: Sephora

When your standing in Sephora surrounded by rows and rows of hundreds of beauty products, it all seems a bit too good to be true. And sometimes it is. Kaia House’s Organic 101 iphone application let’s you know which bright colored, sparkling products need to stay on those shelves. The iphone application features six beauty categories, and tells you exactly which ingredients to avoid on a trip to pick up your favorite lip gloss or moisturizer. And guess what, it’s free!

LINKAGE:  Nylon

I know a lot of you have been waiting for a product like this…I know I have been, since I have a cute little tattoo in the form of a ‘detour’ sign on my ass…Let’s all have a round of applause Kat’s new Tattoo Concealer.

Sephora is getting ready to open their second Times Square store! The opening will be tomorrow, July 31st at 42nd street and 7th ave. The festivities will include Cheetah girl Adrienne Bailon and Youtube phenomenon Lauren Luke. Check it out!

LINKAGE: Sephora

If you ever walk into a store to find a moisturizer or foundation, sometimes its a bit difficult to find just the right one for your skin. Consultants at DDF are looking to help you out! The skin imaging system developed by the company works to provide the best beauty products unique to you. First, a picture is taken of the face and inner forearm, then, a comparison of the two is taken for a 3-part analysis of melanin, hemoglobin, and collagen levels. Want the system for yourself? DDF consulatants will be posted throughout Sephoras in dozens of locations just for you!

LINKAGE: Sephora

With tons of Sephora stores in malls and shopping centers, it must have come as a surprise when 331 Ulta stores sprung up nationwide. One big difference? In addition to the kind of makeup sold in Sephora stores, Ulta has picked up the cheaper finds often sold in CVS. Another plus, each Ulta store is equipped with a hair salon where stylists offer tips and help you find the perfect product!

The “British MAC” is going stateside! Makeup company, Illamasqua is getting picked up by Sephora and will be sold in the U.S. stores by the end of the month! Currently, the brand is available on Sephora’s online forum, but we can’t wait until it hits shelves. With a ton of Illamasqua products flooding in, there are also a select few that can’t cross the border. A couple of the Illamasqua products have ingredients that are illegal in the US; guess you’ll have to make that trip to Britain.

EVENTS
• Meet Stella McCartney when she stops by Barneys New York to show off her fall 2009 collection. She’ll also have an informal Q&A session with Simon Doonan. 660 Madison Ave., at 61st St. (212-826-8900); 1?3.

• Stella McCartney’s exclusive collection for Net-a-Porter.com launches today. Online only.

• Def Jam artist Chrisette Michele stops by Sephora Fifth Avenue to celebrate her new album, Epiphany. 597 Fifth Ave., at 48th St. (212-980-6534); 7?9.

SALES
STARTING TODAY
• Buy a makeover package for $185 at Kimara Ahnert, and get a free one good for the Mother-Daughter makeover special. Or buy a facial for $130 and get a free lesson with a makeup artist (worth $185). Through 5/9. Kimara Ahnert, 1113 Madison Ave., nr. 84th St. (212-452-4252); M?S (10?7), Su (1?5). Call or stop in and mention the Mother’s Day special.

• Cotton shirts by Italian men’s brand Domenico Vacca used to be $590, but are only $159 at the designer sample sale. Pants that were $780 are now $140, and silk shirts that used to be $790 are now $230. Through 5/7. 14 E. 60th St., nr. Madison Ave., Ste. 900 (212-920-1211); daily (10?6).

STARTING TOMORROW
• At the Daryl K and Kerrigan trunk show, pre-order the fall 2009 collections for 20 percent off and shop the spring 2009 collection for up to 25 percent off. One day only. 21 Bond St., at Bleecker St. (212-529-8790); 11?8. Wine reception: 4?8.

• Betsey Johnson evening dresses are $75, day dresses are $50, and sportswear is $35 at the designer’s sample sale. Through 5/8. Millennium Broadway Hotel, 145 W. 44th St., nr. Broadway, sixth fl. (212-789-7546); daily (10?8).

• Katy Rodriguez’s spring 2009 collection is 20 percent off at her trunk show at Resurrection NY. Meet Katy on Thursday, May 7, when she stops by to show you the collection herself. Through 5/9. 217 Mott St., nr Spring St. (212-625-1374); daily (11?7). Appearance: 2?7.

• Delman’s spring collection of shoes is up to 75 percent off. Sandals, gladiators, ballet flats, and more are $89 to $109 (snakeskin heels were $365, but are now $109). Through 5/8. 145 W. 18th St., nr. Seventh Ave.; W, Th (10?7), F (10?3).

• Shoes, clothing, and handbags by Loeffler Randall are up to 50 percent off. Prices start at $125 for flats and sandals, $78 for clothing, and $80 for handbags. Through 5/9. 525 Broadway, at Spring St., Ste. 202; W, T, F (10?7), S (11?6).

• Rebecca Minkoff bags are over 50 percent off at the designer’s sample sale. Also find marked-down summer dresses and retro-styled suits by Abaeté. Through 5/10. 33 W. 17th St., nr. Sixth Ave.; daily (10?8).

ONGOING
• The 2008 resort collection by 3.1 phillip lim is up to 40 percent off while supplies last. Ongoing. 115 Mercer St., nr. Prince St. (212-334-1160); M–S (11?7), Su (noon?6).

LINKAGE: NY MAG

Too Faced cosmetics Summer Collection Lip Bronzers lip glosses are semi-sheer long lasting glosses. The three Lip Bronzers shades were designed to go with their Bronzed Beautiful set. Each tube contains Vitamin E, they are tropical flavored, and smell fantastic. I like that the colors can be mixed to create different shades alone or with a lipstick or lip pencil. These are great shades for the spring and summer time.

You can buy these Lip Bronzers at Sephora $17.00

Choose from the three colors are:

Pink Leopard (sparkling tan and Popsicle pink)

Snow Bunny (an icy pearl and fawn)

Sun Bunny (golden bronze and seashell beige)

I think I may be one of the few Professional Makeup Artists who do not use an eyelash curler. For me, I have tried so many eye lash curlers in the past and I had pinched my eyes lids and bent my lashes that I would not dare try to use it on some else. So, I had to learn another way to really get the lashes to curl when applying mascara.

Tweezerman, is the only brand that I buy for my tweezers. Well, they recently came out with a new rose-gold Pro-Curl Curler. It’s designed for people like me, its pinch proof, ergonomically crafted and the contoured curler is designed to fit all eye shapes. It has a thick round silicone pad to give the ultimate leverage for the best curl. It also comes with 3 replacement pads but you must replace your curler pad after three months and curler between 6-9 month.

Tips & Tricks

With eye opened wide and pad positioned at the base of lash-line hold handles firmly and gently squeeze.

Hold a few seconds, open curler completely and gently release lashes.

Repeat, by moving all the way up to lash tips to create a more dramatically sweeping curve.

Apply mascara and follow up with Tweezerman eyelashcomb for an even more flawless, clump-free curl.

Now you are on your way to creating your favorite eye-opening, runway effects, sexier sweep and a more defined look.

Available at Sephora for $20.00

www.tweezerman.com

Do you wanna try out Sephora’s spring’s themes of hothouse hues and electric glamour? This season’s color spectrum: white hot. Shake things up with kaleidoscope of hot hues: flamingo pink lips, day-glo nails, fever-flushed cheeks. It’s shockingly vibrant with ultra high-tech ingredients and genius formulations. So hold on to that color wheel…things are about to get gorgeously technochromatic!

Watch below as they create the season’s high voltage beauty trends – it’s all about bold and brilliant, baby.