Though Lindsay claims she co-created the latest tanning mist, Sevin Nyne, with Lorit Simon, another individual seems to have found her way into the picture. Florida chemist Jennifer Sunday is suing Lindsay for allegedly stealing the tanning mist formula.

LINKAGE: Jezebel

• Estée Lauder’s third-quarter profits were down 69.8 percent.  [WWD]

• Jessica Biel is the latest face of Revlon.  [WWD]

• Lindsay Lohan doesn’t get high tan of her own supply. [NYP]

• Sarah Chalke of Scrubs suggests making your own exfoliating scrub…with strawberries.  [StyleWatch/People]

• Valentino is launching a new fragrance for a younger consumer called Rock ‘n’ Dreams, Siri Tollerød rumored to star. [Now Smell This]

LINKAGE: Estée Lauder Profits Plummet; LiLo May Not Use Her Own Tanning Products

Lindsay Lohan actually made the eHarmony spoof in order to sell us her 6126 leggings and her Sevin Nyne spray-on self-tanner. If you watch the video carefully, and you’ll notice that Lohan sprays the self-tanner into the air approximately 58 seconds in. She also says her eHarmony ID is 612679 — a combination of the names for her leggings line and spray-tan line.Brilliant!

LINKAGE: NY Mag

Hollywood’s most famous “BAD GIRL” Lindsay Lohan has now jumped on the band wagon of branding herself. At least she didn’t do the typical clothing line like so many of Hollywood young it girls. LL decided to take another route and launch something that she really believes in…SELF TANNING. The self tanning mist is called Sevin Nyne which contains an active of DHA, caramel, gogi berry and chardonnay extracts. The mist contains SPF but is stain resistant and has a black coconut scent. The tanning result is instant but will take two to five hours to achieve the end look that will last for 4-5 days.

LL partnered with Lorit Simon’s who has been tanning Lindsay for some time now with her own top-secret self-tanning blend. Sevin Nyne website is set to launch in about 6 weeks when products are available April 15th on Sephora.com and retail for $35.00