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	<title>FashionIndie &#187; Sex pistols</title>
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		<title>Fashion History: Vivienne Westwood Inspired one of Punk&#8217;s First Feminist Anthems, &#8220;Oh Bondage! Up Yours!&#8221;</title>
		<link>http://fashionindie.com/little-known-history-vivienne-westwood-inspired-one-of-punks-first-feminist-anthems-oh-bondage-up-yours/</link>
		<comments>http://fashionindie.com/little-known-history-vivienne-westwood-inspired-one-of-punks-first-feminist-anthems-oh-bondage-up-yours/#comments</comments>
		<pubDate>Thu, 03 May 2012 17:41:27 +0000</pubDate>
		<dc:creator>Jessica Lapidos</dc:creator>
				<category><![CDATA[FASHION]]></category>
		<category><![CDATA[MUSIC]]></category>
		<category><![CDATA[chelsea]]></category>
		<category><![CDATA[fashion history]]></category>
		<category><![CDATA[feminist anthem]]></category>
		<category><![CDATA[malcolm mclaren]]></category>
		<category><![CDATA[man in the moon]]></category>
		<category><![CDATA[music history]]></category>
		<category><![CDATA[poly styrene]]></category>
		<category><![CDATA[punk]]></category>
		<category><![CDATA[seditionaries]]></category>
		<category><![CDATA[Sex pistols]]></category>
		<category><![CDATA[sid vicious]]></category>
		<category><![CDATA[vivienne westwood]]></category>
		<category><![CDATA[x ray specs]]></category>
		<category><![CDATA[xray specs]]></category>

		<guid isPermaLink="false">http://fashionindie.com/?p=241304</guid>
		<description>
			<![CDATA[
			In 1976, year before Sid Vicious joined the Sex Pistols, an angsty musician in braces and leather dresses by the name of Poly Styrene started her own punk revolution in London&#8217;s Chelsea art scene. With her band, garnered by an ad she placed looking for &#8220;Young punx who want to stick it together,&#8221; X Ray [...]
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			<p>In 1976, year before <strong>Sid Vicious</strong> joined the<strong> Sex Pistols</strong>, an angsty musician in braces and leather dresses by the name of <strong>Poly Styrene</strong> started her own punk revolution in London&#8217;s Chelsea art scene. With her band, garnered by an ad she placed looking for &#8220;Young punx who want to stick it together,&#8221; <strong>X Ray Spex </strong>landed a weekly gig at Man in the Moon theater, right next door to <strong>Vivienne Westwood</strong>&#8216;s store, then named <em>Seditionaries. </em>Years later, Poly lets out that their most famous song, her feminist cry, <strong>&#8220;Oh Bondage! Up Yours!&#8221;</strong> was inspired by Vivienne Westwood and Malcolm McLaren&#8217;s <em>bondage pants</em>. <span id="more-241304"></span></p>
<p><iframe src="http://www.youtube.com/embed/ogypBUCb7DA" frameborder="0" width="420" height="315"></iframe></p>

<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/05/hb_2004.jpeg' width='450' height='558' /></p><p>Now a part of the Metropolitan Museum of Art collection, Vivienne Westwood and Malcom McLaren spurred the thoughts of revolution, earning a forceful voice and sound to their message. </p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/05/polyvirginpromo.jpg' width='189' height='314' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/05/x-ray-spex-2.jpg' width='598' height='545' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/05/tumblr_lnk01uyVHw1qfbxmlo1_400.jpg' width='325' height='456' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/05/Polystyrene-4.jpg' width='488' height='737' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/05/poly_web-thumb-706x489-72704.jpg' width='706' height='489' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/05/5489491986_966972d564_o.jpg' width='500' height='399' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/05/5488898111_be683afdde.jpg' width='461' height='350' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/05/5488891605_614d638ca0_o.jpg' width='295' height='450' /></p><p></p><h1></h1>			]]>
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		<title>10 Reasons Dr. Martens are on Top of the World</title>
		<link>http://fashionindie.com/10-reasons-dr-martens-are-on-top-of-their-game/</link>
		<comments>http://fashionindie.com/10-reasons-dr-martens-are-on-top-of-their-game/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 20:56:28 +0000</pubDate>
		<dc:creator>Jessica Lapidos</dc:creator>
				<category><![CDATA[FASHION]]></category>
		<category><![CDATA[Coachella]]></category>
		<category><![CDATA[Combat Boots]]></category>
		<category><![CDATA[creepers]]></category>
		<category><![CDATA[doc martens]]></category>
		<category><![CDATA[Dr. Martens]]></category>
		<category><![CDATA[festival]]></category>
		<category><![CDATA[kurt cobain]]></category>
		<category><![CDATA[nirvana]]></category>
		<category><![CDATA[pete townshend]]></category>
		<category><![CDATA[Sex pistols]]></category>
		<category><![CDATA[sid vicious]]></category>
		<category><![CDATA[The Who]]></category>

		<guid isPermaLink="false">http://fashionindie.com/?p=240869</guid>
		<description>
			<![CDATA[
			Aside from the fact that Dr. Martens were the sole of countless musical subcultures and youth revolutions for the past half a century, and that since 1960, they&#8217;ve literally been letting us walk on air, they&#8217;ve proven time and time again that they are on top of their game. Pete Townshend, Sid Vicious, Kurt Cobain and countless [...]
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		</description>
		
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			<![CDATA[
			<p>Aside from the fact that <strong>Dr. Martens</strong> were the sole of countless musical subcultures and youth revolutions for the past half a century, and that since 1960, they&#8217;ve literally been letting us <a href="http://www.dmusastore.com/t-history.aspx">walk on air</a>, they&#8217;ve proven time and time again that they are on top of their game. <strong>Pete Townshend</strong>, <strong>Sid Vicious</strong>, <strong>Kurt Cobain</strong> and countless other badass music gods reinvented Docs from the stage down, and now Dr. Martens has reinvented from within. In addition to the baller design team they&#8217;ve acquired to create the 10 rad styles ahead, they&#8217;re also bringing bespoke into the picture with <em><strong>custom Docs</strong></em> for all who can get to their London Spitalfields location. <span id="more-240869"></span></p>

<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/photo.jpg' width='1936' height='1936' /></p><p>But why is this such a great moment for Dr. Martens? Becuase they've always got their finger on the pulse of what we want to wearing. </p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/14357100.png' width='720' height='400' /></p><p>Because the white wash is pure brilliance (and a little Margiela).</p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/14035160.L.png' width='100' height='56' /></p><p>Because these leopard print kicks are 30% off right now. (with the code TAKE30)</p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/14091601.T.png' width='720' height='400' /></p><p>Because the creepers are color blocked and woven at the toe.</p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/14024101.png' width='720' height='400' /></p><p>Because these spotted calf hairs were designed for men.</p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/10078101.png' width='720' height='400' /></p><p>Because these were created for men, too. </p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/Victorian-Flowers.png' width='720' height='425' /></p><p>Because they make a pink floral none-too-girlie. </p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/13889270.png' width='720' height='425' /></p><p>Because sliced leather wedges will get a rise out of you. </p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/14301270.png' width='720' height='400' /></p><p>Because the cutout creme floral gives a sundress something to run with.</p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/14317650.png' width='720' height='400' /></p><p>Because they're able to have a flexible change of sole. </p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2012/04/Patent-Lamper-red.png' width='720' height='425' /></p><p>Because a high red patent turns up the volume. </p><h1></h1>			]]>
		</content:encoded>
		
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		<title>Vivienne Westwood at World&#8217;s End Eighties Trip</title>
		<link>http://fashionindie.com/vivienne-westwood-at-worlds-end-eighties-trip/</link>
		<comments>http://fashionindie.com/vivienne-westwood-at-worlds-end-eighties-trip/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 23:37:38 +0000</pubDate>
		<dc:creator>Jessica Lapidos</dc:creator>
				<category><![CDATA[CULTURE]]></category>
		<category><![CDATA[FASHION]]></category>
		<category><![CDATA[GIRLS]]></category>
		<category><![CDATA[MEN'S]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[18th century]]></category>
		<category><![CDATA[Adam and the Ants]]></category>
		<category><![CDATA[Bertrand Russell]]></category>
		<category><![CDATA[Boy George]]></category>
		<category><![CDATA[british vogue]]></category>
		<category><![CDATA[Buffalo]]></category>
		<category><![CDATA[collection]]></category>
		<category><![CDATA[corset]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[eighties]]></category>
		<category><![CDATA[exhibit]]></category>
		<category><![CDATA[fashion institute of technology]]></category>
		<category><![CDATA[FIT]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[Let it Rock]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Malcom McLaren]]></category>
		<category><![CDATA[mclaren]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Musuem]]></category>
		<category><![CDATA[pirates]]></category>
		<category><![CDATA[platforms]]></category>
		<category><![CDATA[punk]]></category>
		<category><![CDATA[Runway Show]]></category>
		<category><![CDATA[scottish kilt]]></category>
		<category><![CDATA[Sex pistols]]></category>
		<category><![CDATA[tradition]]></category>
		<category><![CDATA[Unisex]]></category>
		<category><![CDATA[vivienne westwood]]></category>
		<category><![CDATA[vogue]]></category>
		<category><![CDATA[westwood]]></category>
		<category><![CDATA[World's End]]></category>

		<guid isPermaLink="false">http://fashionindie.com/?p=188889</guid>
		<description>
			<![CDATA[
			Vivienne Westwood&#8216;s influential existence in the realm of fashion evolved through its powerful early stages between 1980-89. The Museum at FIT has gathered photos, press and groundbreaking garments into an exhibit that opened yesterday that demonstrates her profound effect on the punk revolution, and how she garnered international interest for the London fashion scene. She [...]
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		</description>
		
			<content:encoded>
			<![CDATA[
			<p><strong>Vivienne Westwood</strong>&#8216;s influential existence in the realm of fashion evolved through its powerful early stages between 1980-89. <strong>The Museum at FIT </strong>has gathered photos, press and groundbreaking garments into an <strong>exhibit that opened yesterday </strong>that demonstrates her profound effect on the <strong>punk revolution</strong>, and how she garnered international interest for the <strong>London fashion scene</strong>. She created by the philosophy, not of change, but rather surprisingly of tradition. It is how she manipulated past traditions to fit the changing times that resonated with so many.</p>
<p>&#8220;If you look at any movement&#8230; it&#8217;s people rejecting what&#8217;s just behind them and pulling something out of the past.&#8221; &#8211; <strong>Vivienne Westwood</strong>, 1986</p>
<p><span id="more-188889"></span></p>
<p><a rel="attachment wp-att-188890" href="http://fashionindie.com/vivienne-westwood-at-worlds-end-eighties-trip/vivienne-westwood-and-malcom/"><img class="alignnone size-large wp-image-188890" title="Vivienne Westwood and Malcom McLaren" src="http://ficdn.fashionindie.com/wp-content/uploads/2011/03/Vivienne-Westwood-and-malcom-560x373.jpg" alt="Vivienne Westwood at Worlds End Eighties Trip" width="560" height="373" /></a></p>
<p>At the beginning of her journey into the fashion world, Westwood opened a store with design and business partner, artist <strong>Malcom McLaren</strong>. Through many incarnations of names, a store called <strong>World&#8217;s End</strong> (with a 13 hour backwards moving clock over the doorway) became the breeding ground for their experiments of unisex clothing inspired by 18th-century men&#8217;s undergarments, swashbuckling Pirate-wear and other historically sound yet new-age garb. The photo below was taken in the store, Vivienne on the bottom left, Malcom on the right.</p>
<p><a rel="attachment wp-att-188783" href="http://fashionindie.com/?attachment_id=188783"><img class="alignnone size-large wp-image-188783" title="Vivienne Westwood and Malcom McLaren: World's End" src="http://ficdn.fashionindie.com/wp-content/uploads/2011/03/viv-westwood-and-mclaren-560x700.jpg" alt="Vivienne Westwood at Worlds End Eighties Trip" width="560" height="700" /></a></p>
<p>McLaren and Westwood took the anti-establishment of World&#8217;s End to the runway. The first look below is a unisex tunic and pants ensemble, which was part of the <em>Pirates</em> collection in 1981. The next is made of sweatshirt fleece supplemented with blouse and baby blanket material. The third look from the <em>Buffalo </em>collection of &#8217;82 is an antique-looking brown satin bra top with a full cotton skirt; the show note went to the tune of<em> Take your mother&#8217;s bra and put it over a sweater with a muddy face. </em>The fourth look on the right is a pair of distressed pants suspended by springs &#8220;to show the movement&#8221;.</p>
<p><a rel="attachment wp-att-188782" href="http://fashionindie.com/?attachment_id=188782"><img class="alignnone size-large wp-image-188782" title="World's End Designs" src="http://ficdn.fashionindie.com/wp-content/uploads/2011/03/tunic-bb-bra-spring-560x373.jpg" alt="Vivienne Westwood at Worlds End Eighties Trip" width="560" height="373" /></a></p>
<p>&nbsp;</p>
<p>The <em>Buffalo</em> collection:</p>
<p><img class="alignnone size-large wp-image-188786" title="World's End Buffalo collection" src="http://ficdn.fashionindie.com/wp-content/uploads/2011/03/Worlds-End-Buffalo-collection-560x373.jpg" alt="Vivienne Westwood at Worlds End Eighties Trip" width="560" height="373" /></p>
<p>The influence of Vivienne Westwood and Malcom McLaren moved beyond the streets and runways of London and far past the doors of World&#8217;s End when musicians got involved. In fact, the <strong>Sex Pistols</strong> wore their designs back when their brand was still called <strong>&#8220;Let It Rock&#8221;</strong>. With the advent of <strong>MTV</strong>, celebrity fans of World&#8217;s End like <strong>Boy George</strong> and <strong>Adam and the Ants</strong> became fashion icons before the world on television, in Westwood.</p>
<p>&nbsp;</p>
<p><a rel="attachment wp-att-188785" href="http://fashionindie.com/?attachment_id=188785"><img class="alignnone size-large wp-image-188785" title="World's End Influence on Punk Music Culture" src="http://ficdn.fashionindie.com/wp-content/uploads/2011/03/vivienne-westwood-TV-560x373.jpg" alt="Vivienne Westwood at Worlds End Eighties Trip" width="560" height="373" /></a></p>
<p>Vivienne Westwood drew great influence from philosopher <strong>Bertrand Russell</strong>. It is his quote on her shirt, &#8220;Orthodoxy is the Grave of Intelligence.&#8221;</p>
<p>&nbsp;</p>
<p><a rel="attachment wp-att-188779" href="http://fashionindie.com/?attachment_id=188779"><img class="alignnone size-large wp-image-188779" title="philosopher shirt" src="http://ficdn.fashionindie.com/wp-content/uploads/2011/03/philosopher-shirt-560x517.jpg" alt="Vivienne Westwood at Worlds End Eighties Trip" width="560" height="517" /></a></p>
<p>With that, in 1984 when she and McLaren parted ways due to artistic differences, she went against the grain of the eighties. Where most of the industry was creating silhouettes of power shoulders and boxy suits, she drew from the Victorian era and developed the &#8220;mini crini&#8221;; a knee length version of the crinoline understructure. She also dipped into the seventies and Japan and pulled out platforms, but gave them a pirouette; the rounded up toe allows for perfect balance on point. Even more radically, she resurrected the corset, bringing it back in a liberating manner for it was no longer required. The quote on this photo reads, &#8220;&#8230;taking tradition into the future.&#8221; &#8211; Vivienne Westwood.</p>
<p><a rel="attachment wp-att-188780" href="http://fashionindie.com/?attachment_id=188780"><img class="alignnone size-large wp-image-188780" title="Mini Crini and Platforms on Point" src="http://ficdn.fashionindie.com/wp-content/uploads/2011/03/platform-on-point-560x576.jpg" alt="Vivienne Westwood at Worlds End Eighties Trip" width="560" height="576" /></a></p>
<p><a rel="attachment wp-att-188884" href="http://fashionindie.com/?attachment_id=188884"><img class="alignnone size-large wp-image-188884" title="Platform Boots" src="http://ficdn.fashionindie.com/wp-content/uploads/2011/03/pointed-platform-boots-560x373.jpg" alt="Vivienne Westwood at Worlds End Eighties Trip" width="560" height="373" /></a></p>
<p>Feminizing the Scottish kilt, futurizing the corset and harking menswear back to medieval times, Vivienne Westwood in the late eighties was well on her way to stamping her unique print on fashion. She ended the decade with a bang: November &#8217;89 cover of <strong>British Vogue</strong>.</p>
<p><a rel="attachment wp-att-188885" href="http://fashionindie.com/?attachment_id=188885"><img class="alignnone size-large wp-image-188885" title="Vivienne Westwood" src="http://ficdn.fashionindie.com/wp-content/uploads/2011/03/Vivienne-Westwood-560x383.jpg" alt="Vivienne Westwood at Worlds End Eighties Trip" width="560" height="383" /></a></p>
<p>More on Vivienne Westwood and the FIT exhibit:</p>
<p><a rel="attachment wp-att-188784" href="http://fashionindie.com/?attachment_id=188784"><img class="alignnone size-large wp-image-188784" title="Vivienne Westwood '80-'89" src="http://ficdn.fashionindie.com/wp-content/uploads/2011/03/vivienne-westwood-80-89-560x839.jpg" alt="Vivienne Westwood at Worlds End Eighties Trip" width="560" height="839" /></a></p>
<p>&nbsp;</p>
<p>Photography by Tommy Mendes</p>

<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2011/03/Vivienne-Westwood-and-malcom.jpg' width='1000' height='667' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2011/03/philosopher-shirt1.jpg' width='1000' height='924' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2011/03/platform-on-point1.jpg' width='971' height='1000' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2011/03/pointed-platform-boots1.jpg' width='1000' height='667' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2011/03/squiggle-shirt1.jpg' width='1000' height='667' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2011/03/tunic-bb-bra-spring1.jpg' width='1000' height='667' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2011/03/viv-westwood-and-mclaren1.jpg' width='800' height='1000' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2011/03/vivienne-westwood-80-891.jpg' width='667' height='1000' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindiemedia.s3.amazonaws.com/wp-content/uploads/2011/03/Vivienne-Westwood-and-malcom1.jpg' width='1000' height='667' /></p><p></p><h1></h1>
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		<title>INTERVIEW: Fashion Indie Sits Down With Renzo Rosso</title>
		<link>http://fashionindie.com/interview-fashion-indie-sits-down-with-renzo-rosso/</link>
		<comments>http://fashionindie.com/interview-fashion-indie-sits-down-with-renzo-rosso/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 16:45:25 +0000</pubDate>
		<dc:creator>Corey Moran</dc:creator>
				<category><![CDATA[Black Sabbath]]></category>
		<category><![CDATA[Dalai Lama]]></category>
		<category><![CDATA[Diesel]]></category>
		<category><![CDATA[diesel black gold]]></category>
		<category><![CDATA[Diesel Flash For Fun]]></category>
		<category><![CDATA[diesel only the brave]]></category>
		<category><![CDATA[diesel u:music]]></category>
		<category><![CDATA[Flash For Fun]]></category>
		<category><![CDATA[Kanye West]]></category>
		<category><![CDATA[Madonna]]></category>
		<category><![CDATA[only the brave]]></category>
		<category><![CDATA[pharrell williams]]></category>
		<category><![CDATA[Rage Against the Machine]]></category>
		<category><![CDATA[Sex pistols]]></category>

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			Yesterday could not have been any more perfect. The weather was warm and sunny, I had just finished doing a walk through of one of my favorite showrooms in Soho, and now I was on my way into the Diesel building to meet up with the living legend Renzo Rosso. As if I wasn&#8217;t in [...]
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			<p style="text-align: center;"><img class="aligncenter size-full wp-image-67912" title="IN3961327Italian-Ren_40036t" src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/10/IN3961327Italian-Ren_40036t.jpg" alt="INTERVIEW: Fashion Indie Sits Down With Renzo Rosso" width="300" height="418" /></p>
<p style="text-align: left;">Yesterday could not have been any more perfect. The weather was warm and sunny, I had just finished doing a walk through of one of my favorite showrooms in Soho, and now I was on my way into the Diesel building to meet up with the living legend Renzo Rosso. As if I wasn&#8217;t in enough of a state of disbelief that I was lucky enough to meet Mr. Rosso, I was completely blown away by the amazing showroom/headquarters they are working in. As pushed through the heavy doors that read &#8220;Only The Brave&#8230;&#8221; I knew what/who was waiting on the other side, and I couldn&#8217;t wait to pick the brain of the man responsible arguably the most famous denim brand of all time.</p>
<p style="text-align: left;"><strong>Fashion Indie: &#8220;Diesel U:Music and your global parties bring out some of the best new musical artists in the industry. Are their any artists/bands you are currently listening to?&#8221;</strong></p>
<p style="text-align: left;">Renzo Rosso: [in his Italian inspired English which tends to hypnotize you] &#8220;Well I grew up in the rock and roll era, listening to artists like Black Sabbath and The Sex Pistols. A lot of this rock and roll attitude has definitely played a big part in what Diesel has become. However, I think all music is important. [Right now] All I really listen to is the Diesel U:Music radio station. They always play a wide variety of music, and have two live performances everyday. This has taught me to draw inspiration from whatever is happening at that moment, whether it be Kanye West, Pharrell, Rage Against The Machine, or Madonna all music is important. I have recently found their attitudes more and more inspirational, and that&#8217;s what I like to bring out in my clothing.&#8221;</p>
<p style="text-align: left;"><strong>FI: &#8220;You&#8217;re being honored with the Corporate Leadership Award at the 26th Annual Night of the Stars gala. Be honest, did you ever imagine Diesel getting this big?&#8221;</strong></p>
<p style="text-align: left;">RR: &#8220;I think most people dream of being big of course, but they never really believe it until they hit that turning point. Once I knew I had established my brand, I could really focus on making it as big as I could. That is an amazing feeling, a feeling that I will never forget. While it felt like forever when it was happening, looking back it feels like it happened overnight.&#8221;</p>
<p style="text-align: left;"><strong>FI: &#8220;What do you attribute to this success?&#8221;</strong></p>
<p style="text-align: left;">RR: &#8220;One thing that we have always tried to be with Diesel is pioneers. We are always introducing new, modern, different, fresh, and rebellious products that take both denim and the people wearing it to a whole new place. [However], I think the two biggest keys to our success were our vintage denim and the way we changed the way we communicated with our customers. Our vintage denim was something that no one else was doing at the time. We were the only ones able to produce a denim that had a look and feel of a great vintage pair of denim. This really helped to launch both Diesel and the industry into a new way of production. As I mentioned, our communication methods changed too. Most people were going direct saying &#8216;Here&#8217;s the product, buy it&#8217;. We decided to get away from that, and find a whole new way to communicate with our people. We decided to communicate through other people, the people our customers were listening to. We started working with celebrities, musicians, athletes to communicate in a more subtle way.&#8221;</p>
<p style="text-align: left;"><strong>FI: &#8220;You live an adventurous life, filled with hundreds of successes. Through all of that, one is bound to make some mistakes. Do you have any major regrets? Anything you wish you could change?&#8221;</strong></p>
<p style="text-align: left;">RR: &#8220;I wish that I would have done more charity work. Don&#8217;t get me wrong I have and still do a lot, but I wish I would have made it more public. I recently met with the Dalai Lama and he told me &#8216;Use your brand and your face to show the work you have done. You have the power to inspire others, and you should take pride in what you have done.&#8217; I have learned from that and plan to use my face and my power to send a positive message. In fact, we are currently working on building a village in Africa.&#8221;</p>
<p style="text-align: left;"><strong>FI: &#8220;In a world full of denim brands you have always managed to be one of the leaders in the industry. What has Diesel done that others haven&#8217;t?&#8221;</strong></p>
<p style="text-align: left;">RR: &#8220;We produce a very unique denim. We have 51 years of history in manufacturing denim, and that has translated into quite the reputation amongst the industry. A lot of people don&#8217;t realize that a majority of the denim brands you find in the United States started off as Diesel affiliates. We have such amazing production facilities that they often work in the same factories as us, or they have worked at Diesel at some point in their careers. Diesel has gone on to foster a lot of these brands because of this.&#8221;</p>
<p style="text-align: left;"><strong>FI: &#8220;I am a big fan of your new fragrance &#8216;Only The Brave&#8217;, and judging by the way it was plastered all over your offices, you love it too. So do you wear the fragrance?&#8221;</strong></p>
<p style="text-align: left;">RR: &#8220;I actually do wear the fragrance. I have produced many in the past, but this is the only one I wear [as he offers me to take a whiff of his scarf (I decline mostly because I could smell it prior to asking the question)]. Men&#8217;s fragrances are hard do, because I feel like they need to match the natural scent of a man&#8217;s skin.&#8221;</p>
<p style="text-align: left;"><strong>FI: &#8220;You are about to release your Flash For Fun collection, which contains a reflective material that glows under UV light. What was the inspiration behind this idea?&#8221;</strong></p>
<p style="text-align: left;">RR: &#8220;Honestly? My kids. They came up to me saying they wanted something bright, new and fun, and this is what I gave them They loved all the pieces and the concept, and I decided that if they liked it why wouldn&#8217;t all my customers. My kids are great because they keep me really connected with what&#8217;s young and cool. This is a road I plan to take Diesel down now that I have successfully developed my Diesel Black Gold collection. Diesel is going to take a much more fun young feel, and Diesel Black Gold is going to be our high fashion line. I&#8217;m really excited to continue differentiating to two.&#8221;</p>
<p style="text-align: left;">[I get the dreaded wrap it up look from the other PR people in the room, and that signals the end despite the five questions I'm still dying to ask.]</p>
<p style="text-align: left;">I would like to thank all the people at Diesel who made this interview possible, my good friend Karli, and of course Mr. Rosso for the amazing opportunity.</p>
<p style="text-align: left;">For more on Diesel and Diesel U: Music be sure to check out their <a href="http://www.diesel.com/">website.</a></p>

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