Accessories creative director Silvia Venturini Fendi created the Baguette back in 1997 — a small, rectangular bag designed to be carried under the arm like a loaf of bread. Today it’s been rendered in over 1,000 styles but Venturini Fendi chose six of her favorites to be reissued on June 1, the same day as Rizzoli‘s Fendi Baguette.

“My idea was to do a small bag, a very simple, deconstructed shape with a short strap that allows you to feel free with your hands,” she told the Financial Times, ” but I did it in many decorated versions as I thought everyone was looking the same. It’s a bag that follows your personality; always the same, but always different.”

Once it appeared on the arm of that barometer of late-90s/early-00s style, Carrie Bradshaw, the Baguette’s “It” bag status was all but confirmed. Though the get was also beneficial to Sex and the City, as Sarah Jessica Parker explains:

“Fendi was really the first important design house to loan us items, with the Baguette handbag being the first. Having the Fendi Baguette was a very big deal, and the gateway to everything else. It really opened the floodgates and influenced the storyline – especially Carrie’s habit of spending more money on fashion than her home.”

Fendi Baguette goes on sale in Fendi stores June 1. [FT, Telegraph]

You must read the entire article, as you’re sure to be inspired, but here are some highlights from the story:

On her passion for designing jewelry: “I like new challenges….I like to describe my jewelry as toys for adults.”

Silvia Venturini Fendi, describes her daughter’s sense of style: “The apartment is so much like Delfina. So little and romantic, but so precious and strong at the same time.”

You can read the rest on harpersbazaar.com or pick up the August 2011 issue, covered by the lovely and talented Anne Hathaway.

Coke on the Runway? Yeah, you never see it but you know what’s happening backstage. Oh, wait, Coca Cola?!? Yeah, I guess that makes more sense.

It’s Fashion Week in Milan, Italy and yesterday instead of models with hour-glass figures, the models were shaped like Coke bottles. That’s because they WERE Coke bottles…

Coca-Cola Italy, in collaboration with The Abruzzo Charity Project enlisted 8 female designers to design sleeves for a limited amount of “Coca-Cola Light” bottles (Italy’s version of Diet Coke) to be available starting September 25th. Donatella Versace, Alberta Ferretti, Anna Molinari from Blumarine, Veronica Etro, Silvia Venturini Fendi, Marni’s Consuelo Castiglioni, Angela Missoni and Rossella Jardini at Moschino were the designers asked to participate, they said yes and the result is fabulous. 

The proceeds will be used by The Abruzzo Charity Project to help people/families affect by the devastating earthquake last year.

They kicked off the project at Fashion Week on Friday by showing the designs on the runway in the form of Coke bottles walking the runway…great idea.

“Moschino”

“Missoni”

“Marni”

“Fendi”

“Etro”

“Alberta Ferretti”

“Blumarine” (My favorite of the designs)

“Donatella Versace”

Last year at the exact same time, Coca-Cola asked Roberto Cavalli to design bottles featuring his staple animal spots and stripes and it was very successful. This was the amazing result:

Oh how I wish these bottles were available here in the US. I may have to plan a trip back to my family’s homeland, see some relatives and enjoy a designer bottle of soda…

Kisses Bitches…

Glamour Whore…xoxo

LINK LOVE: http://www.cultindie.com/xn/detail/2394740:BlogPost:80872