REDUX

Raf Simons Redux XII
Originally uploaded by Rufus.Knight

JUST LOOKING BACK TO A MEANING IN TIME

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LINK LOVE:Raf Simons Redux XII

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LINK LOVE:Raf Simons Spring Summer 2010 Campaign.

We never thought we’d see the day when actual complaints would be filed against images in a catalogue. I’ve heard of countless people who complain about increasingly skinny models to their friends, but will simply close a magazine and leave it on their coffee table without a word to the people who allow it to happen. Well, those days are over. And boy are we thrilled! When people started to flip through the pages of the Simons department store catalogue, disgust was not even a word good enough to describe the reaction. Rail-thin models, clearly unhealthy, filled each and every page of their advertising campaign. After the print of 450,000 copies there was a whopping 200 complaints and demands that the catalogue be halted in production. I know 200 of 450,000 doesn’t sound like much. But come on, sometimes there is hardly even one. The family company president, Peter Simons, claims he never laid eyes on the catalogue until they were sent out to the various consumers. He too, feels that the images were “unsuitable” for the company image or any image for that matter. It’s clear everyone is pushing to get involved. Nice Work!