I’m not exactly blessed in the chestal region, so whenever I see a new gimmick to help push my puppies up, I get a little perky (no pun or alliteration intended). Behold, the Smart Memory Bras, new from the Slovenia-based Lisca lingerie firm, whose heat-sensitive foam push boobs, creating cleavage, when a woman’s temperature rises during sexual arousal. While this bra may be an innovative idea, isn’t a bra the first item to go during any lusty moment? So, A Smart Memory Bra might not be terribly practical in the bedroom, but slap one on before you hit the club or the bar, and you’ll undoubtedly turn heads! Oh, but be careful about those hot and sweaty subway cars…don’t want to attract the wrong crowd no do we?

Thanks to The Sun and NY Mag!