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Older stories
BEAUTY, FASHION / January 16 2012 4:44 PM

Look of the Day: Betty Draper

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Love her or hate her, one thing is for certain – we all want a wardrobe like Betty Draper. With a cinched waist, cat eye shades, pearls and pink everything, it’s easy to master her fashionably feminine demeanor. Teleport back to the 1960s with our Look of the Day.

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CULTURE / October 24 2011 12:00 PM

The Indie Guide for the Halloween Minimalist

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If you’re dragging your stilettos on choosing a costume for Halloween, don’t freak out, we would never let you get stuck with the last Scream mask on the shelf. We’ve compiled a list of our favorite masks, accessories, makeup essentials and nail art so you can play the part without going full out.

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BEAUTY / July 25 2011 1:53 PM

How To Reduce Primp Time With Multi-Purpose Beauty Products

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With a million things to think about every day, beauty routines can easily fall by the wayside. BUT there is a better way. Tons of cosmetic companies out there sympathize with the working gal’s busy day and need for good, quick makeup routines. The best way to speed up your regimen is with stellar multi-purpose beauty products that get the job done in a few steps and mere minutes. Here are some of your favorites you’re sure to love too.

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BEAUTY / April 22 2011 10:00 AM

How To Wear Bright Eye Makeup & Rock It Hard

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You’ve seen it all over the spring runways, and you can’t hit the beauty counter without lusting over these highly-pigmented hues. Bright eyes are in and here to stay for the season. But what is the correct way to master this look without looking like you’re in junior high and got your first blue eye pencil (we’ve all been there)? Check out our how to wear bright eye makeup lesson, and rock this look all spring and summer long.

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CAMPAIGNS / March 17 2011 6:50 PM

Sam Lim Styles Sexy Gilles Bensimon Shoot: Behind the Scenes

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I arrived on the scene at Milk Studios, big girl camera in one hand, blackberry in the other, ready to blog and tweet the world from a photo shoot by Gilles Bensimon for a new line of active wear from Equinox. Known for sexy-get-your-ass-in-shape ads, I was steamed up inside to find shirtless beauty and taut Lycra sheen.  Fashionindie and Lookbooks Editor-in-Chief Sam Lim was asked to style this worked up shoot for Aha Life and the Equinox website, and turn yoga garb into high fashion sex on a stretch band. She worked it. And I ended up lending a hand. See it on Aha Life now!

Sam Lim Styles Sexy Gilles Bensimon Shoot: Behind the Scenes

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BEAUTY / March 11 2011 3:24 PM

How To Achieve a Perfectly Smoky Eye

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A smoky eye will never go out of style, so learning to perfect it is worth your time. It may seem like there are many time-consuming stages, but it will become a five minute process in no time. Check out the step-by-step guide below to give yourself the perfect smoky eye that will last through the night.

How To Achieve a Perfectly Smoky Eye

From left: Oscar de la Renta Fall '11, DVF Fall '11 & Nina Ricci Spring '11

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BEAUTY / March 4 2011 2:19 PM

How To Master Bright, Statement Lips & Make Them Stay All Day

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Watermelon, orange, tomato and eggplant. No I’m not talking about fruit, but the hottest electric hues for your pout. Bright lips were all over the spring runways, and this beauty trend is far from fleeting. The bold statement was included in some of the best fall collections as well. Here are some tips on how to wear it, make it last and what to buy so you can sport it all year long.

How To Master Bright, Statement Lips & Make Them Stay All Day

Fendi Spring 2011

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