Okay, so this isn’t totally true.  Those of you who attended the Hollister grand opening probably noticed a few more Hollistites than you would normally see in NYC, and you were right.  Hollister didn’t exactly hire ‘fake’ customers to stand outside and walk around their store all day, they just decided to fly in employees from other stores to help ’support’ the opening of their new SoHo store…totally different…

SOURCE: The Cut

The booze hags at the soon-to-open TopShop store in SoHo were denied the right to sell liquor, in the store, at last night’s community board meting. According to a correspondent who attended the meeting, the reason behind the decision is an existing restriction from selling liquor on the first floor of buildings in that zone. Hmm, last time I heard, TopShop is supposed to be multiple stories! Although TopShop might have made more money, selling booze and clothes to the downtown drunkards, at least they won’t have to worry about customers vomiting on clothing racks, engaging in random hookups in the dressing room or being roofied while browsing through the men’s section.

Thanks NY Mag!

Rock & Republic will open their New York flagship in Soho later this year.

The new store is slated to open in November at 102 Greene Street (between Broome and Spring).

The denim line, which recently released a cosmetics line, has been rapidly expanding and will occupy two levels in the new location.

Thanks, WWD.

Korean designer Eryn Brinié is inspired by French-chic and the urban spirit. Her collections merge the  natural with what is modern. Eryn Brinié’s style is a representation of a trend, yet never seems to loose it’s touch of practicality and subtleness. The soft colors and delicate approach makes the collection sophisticated and ultra feminine. Eryn Brinié represents a woman who is warm hearted and sensible, yet possesses a slight artistic flair inside. Lucky for us, she is moving her store to SOHO. The clothes that line the 2,700-square-foot shop reflect her personal style, likes her fashion slouchy and chic. Eryn Brinié opens today.