Being the lurk that I am, I can’t help but Google and/or Youtube my favorite models on a weekly (okay, daily…) basis. Cole Mohr was my model prey for the day, and when I stumbled upon Berlin based label, SoPopular‘s, 5 minute video campaign, starring Cole Mohr, for their Fall 2009 collection, I expected the drool to be rolling down my chin.

Yeah, Mohr looked mighty fine, but watching this campaign wasted 5 minutes of my life that I’ll certainly never get back. Here’s a brief synopsis: Still shot of Mohr in sweater #1. Wolf staring. Still shot of Mohr in sweater #2. Wolf laying on floor. Mohr spinning in circles in sweater #3. Wolf yawning. Well, the wolf wasn’t the only one yawning. Come on, where’s the goofy, energetic Mohr that I know and love? Why the hell is there a random wolf in the campaign? I know Mohr was probably an expensive model to book, but random canines don’t really make much sense, now do they?

Please, compare the two videos below. How on earth was Mohr able to keep a straight face in the SoPopular campaign? The only answer: Adderal.

Thanks Charmants!

I’ve decided that the best thing you can do for your blooming business is just hire Cole Mohr to do your lookbooks, because whether it’s that good of a collection or not he’s going to manage to make it look cool. The latest collection from SOPOPULAR is pretty standard looking with the exception of their amazing sashes and belts. The mostly grey pallete has been done to death, and the coats and jackets are good but not great. It really comes down to a good shoot and Cole Mohr that makes me want to own these pieces, and that isn’t a bad thing at all.

Gallery: SOPOPULAR: Fall 2009 Collection

via The Fashionisto