St. John Drops Angelina Jolie

Rebecca Alexander, Editor June 12 at 1:52
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Reported by WWD, St. John dropped Angie after her three year run as the brand’s spokesmodel.

“The campaign, using models who aren’t household names, departs from the black-and-white images of Jolie shot by Mario Testino under the direction of David Lipman. It consists of four color vignettes shot at night in New York City locations, including Times Square and Central Park. Each captures a specific color palette and group, from daywear to cocktail to evening. The ads (below) will launch in the August issue of Vanity Fair.”

“It was a great run we had with Mario Testino, David Lipman and, of course, Angelina Jolie,” chief executive officer Glenn McMahon said in an interview. “Three years is a long time to maintain any campaign, and we felt it was time to do something new and different. [The campaign] ties in nicely to our whole rebranding initiative.”