Jeff Staple at VCU

Edited by The Fashion Web

 
Jeff Staple will be doing a guest lecture at VCU’s Brand Center on September 13th. The event is open to all VCU students and was organized by the VCU SHHO . Click for more information.

A Dose of (capsule) NY – Staple Design

Edited by The Fashion Web

“When you love what you do, you never actually work a day in your life” states Jeff Staple, Founder and Creative Director of Staple Designand Reed Spacein an interview for Por Homme – Road to (capsule). Staple Design is a visual communications agency that is based in New York and has three main divisions: a clothing collection, a creative agency and a retail store and have various successful collaborations with companies including Nike, LVMH, HBO and New Museum of Contemporary Art. Staple produces a lifestyle menswear collection that includes two main lines: Staple, which is mostly graphic and print tees and tops, and STPL a cut & sew collection that is distributed all over the world. They are also responsible for the infamous Staple Pigeon shoes that are so high in demand that they retail for no less than around 2000 US Dollars. This impressive resume would lead any normal person to feel as if they are on top of the world but Jeff Staple continues to be humble and appreciate everything around him while “not working” everyday of his life. Check out how he spends his days and prepares for (capsule) in this exclusive interview for Por Homme and look out for his ss11 line that will be showing at (capsule) NY at Center 548 next week. (Santho Goonewardene)

PARTNER: Beer me Bro!

Edited by The Fashion Web

Rebranding an icon, it’s tough and often not necessary. Just look at Pepsi. But we’re pretty fond of the new look and feel of Miller High Life. Not necessarily a rebrand, but a refined look, much needed to show the true beauty of this staple. Click for the continuation.

Miller called on Landon to reclaim the brand and truly make Miller High Life the Champagne of Beers. It now truly looks like one. High Life used to be the staple for Miller, but due to frat boys and discount stores, lost it’s popularity to the over-branded Miller Lite. But from the can to the slim bottle, Landor worked to recapture it’s original market which as been lost over the years to cheaper prices. The company took the beers heritage and classic, simple appeal and brought it into the spotlight with amazing new packaging, giving more attention to the beautiful Miller girl on the moon and their signature golden tint. Now when I drink a High Life, I raise my can even higher! Cheers to a job well done!

LINK LOVE:Beer me Bro!

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The Brooklyn Circus Black Friday Sale

Edited by Andy Wass

Hit up The Brooklyn Circus‘ Black Friday Sale or 50-70% off brands like Cheap Monday, Adidas, Staple, Umbro, Onie Denim, Rich Yung, Nudie Jeans, and more.

The Brooklyn Circus (NYC)
150 Nevins Street
Brooklyn, NY11217
Tel: 718.858.0919
9AM – 7PM

The Brooklyn Circus (SF)
1525 Fillmore St.
San Francisco, CA 94115
Tel: 415.359.1999

The Brooklyn Circus (Chicago @ Solemates)
2708 N. Halsted.
Chicago, IL 60614
Tel: 773.327.7782