When I saw this new LV ad shot by Annie Leibovtiz, I was really surprised to see the French national soccer hero Zinedine Zidane and two other popular soccer players, Diego Maradona and Pelé! I really like the travel theme on the last LV campaign with tennis players Steffi Graf and André Agassi, but I’m not a big fan of this one!

LINK LOVE: L’Express

Louis Vuitton decided to donate 15 percent of all sales from its U.S. Web site that day to The Climate Project, the non-profit organization founded by Al Gore.

They first partnered with The Climate Project in 2007, when it started
making donations on behalf of some of the personalities in Vuitton’s
Core Values advertising campaign.

The campaign has featured the
likes of Catherine Deneuve, Steffi Graf and Andre Agassi, Sean Connery,
Keith Richards and Francis Ford and Sofia Coppola.

“Over the
past few years Louis Vuitton has voluntarily made efforts to reduce the
impact of its activities on the environment,” Daniel Lalonde, president
and chief executive officer of Louis Vuitton North America said. “In
addition we are proud to be able to support The Climate Project.”

LINKAGE: WWD

Scarlett Johansson arrives to the Louis Vuitton LOVE party for Oxfam America with Daniel Lalonde, president and CEO of Louis Vuitton North America, in New York, Thursday, May, 3, 2007. (AP Photo/Stuart Ramson)