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CULTURE, FASHION, NEWS / September 22 2011 3:27 PM

Gautam Dutta Takes the Color Collection Cake

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Turns out Vitaminwater is not just a great cure for hangovers; it is also helping aspiring designers make their first break.  Last week, the enhanced-beverage brand announced Savannah, GA’s Gautam Dutta as the winner of its color collection contest, for which a few talented designers were asked to create a Vitaminwater-inspired t-shirt. Gautam will have his design sold by the CFDA on fashionvault.ebay.com and will receive $5,000 to help his career take off.

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CITY, FASHION, Mens, PLAYLIST / March 18 2011 11:37 AM

The Heavy Pets get Fashionably Rocked

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FashionIndie’s styling adventure with The Heavy Pets, an explosive rock-funk-jam band, began Wednesday. They’ve got to look fly for their concert TONIGHT (3/18) at the Brooklyn Bowl in Williamsburg. Thus, lead singer and guitarist Jeff Lloyd came along on this sartorial journey as the band ambassador, and tried on clothes with equal parts wariness and enthusiasm. The goal was to capture the sound of The Heavy Pets through this evolving look. We ran the gamut on the levels of fashion starting on high in the Maguire Steele PR showroom, rode the fast wave biggies like Zara, and rummaged through thrift treasures at Beacon’s Closet. The Pets scored some serious swag, and also hopefully learned a thing or two about the art of shopping and dressing. Check our before post to see what we’re working with, and see their new clothes after the jump.

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CITY, FASHION, GIRLS / March 17 2011 8:57 AM

Boutique Critique:: Début: Look 4

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In a Début, where each brand is in its early stages of formation, is it possible for storeowner Lisa Weiss to have a designer wish list? “We always have a long list but in order to stay true to the concept and keep our installation as is ends up limiting us. The rotation helps by freeing up space and offering more space for new designers to gain exposure.” When they first opened, they had to scour the world for the best fresh collections; now new designers flock to Début. In such a transient place, one might begin to yearn for a place where we can follow these selected designers beyond the first few seasons. Enter e-commerce. Weiss is looking to launch a web store to bring back some of the alumni designers. I’ll sit tight for that grand Début.

Want the looks now? Shop in store @DebutNYC and mention FashionIndie – get 10%off!

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Mens, PLAYLIST / March 16 2011 2:29 PM

Style Adventure with The Heavy Pets

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Meet The Heavy Pets. They’re a prolific funk-fused jazz-tinged and intellectually driven jam band that tours the country, making fans like me dance like wild to their heavy jams and visual feast of lights. They are staples in the lineups at monstrous festivals like Bonnaroo, Langerado, moe.downGathering of the Vibes, and my personal fave All Good. They’re seen by many hundreds of thousands fans across the United States. They’ve recorded with Grammy winning producers and renowned musicians. They’re talented and musically sexy. The singular drawback I find in them, and in many bands that surround the jam genre, is that they dress like…well…boys. The goal is to trim some of the immaturity off of their look, and bring them style-wise into the bold maturing and experimental sound of their music. Today I’m going on a styling adventure with lead singer Jeff Lloyd to help The Heavy Pets to dress like they sound for their concert this Friday, March 18th at The Brooklyn Bowl.

Style Adventure with The Heavy Pets

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