BROADCAST: La LOOP, For Your Sunglasses

Edited by Tracey

Here’s the sitch… you’re out shopping with girlfriends and you’re sunglasses are coming off and on and as you enter and exit each store; inevitable stretching them out, making it harder to rest them on your head.   Here’s a product to solve your annoying problem.  La LOOP, which can be found in 500 stores, across 16 different countries, relies on its magical hinges on either side of the loop to enable the glasses to stay in place when in the loop.

New on Beyond The Rack: Gucci Sunglasses

Edited by Tracey

It’s official! Spring has sprung, bringing us happiness & joy of being able to wear sunglasses until 7 at night.  Gucci sunglasses go on sale today on Beyond The Rack giving its members up to 70% OFF! Better snatch up a pair of new shades before the sale ends.

TRENDSPARK: Cat Eyes

Edited by Missa Stumpf, TrendSpotter/ Designer

One of the big trends being seen on & off the runway is cat eye sunglasses. Alexander Wang’s spring collection showed some severe winged shades, with a metallic frame. Other designers, like Sonia Rykiel and Giles Deacon, had embellished frames.

If you’re looking for a more classic look that’s still eye-catching, then the pairs that Nikki Hilton and Scarlett Johansson wore would be perfect.

I’m loving this throw back to the 50s with a new, fresh twist.

Diane Kruger Spotted Wearing Jason Wu ‘Seberg’ Sunglasses

Edited by Rebecca Alexander

Diane is wearing the just launched Jason Wu sunglasses.

COLLAB: Lady Gaga and Linda Farrow

Edited by Rebecca Alexander

Lady Gaga is supposedly in talks with the Linda Farrow eyewear label about collaborating on a line of sunglasses.

FIRST LOOK: “Sun Gods” Karen Walker Eyewear 2010

Edited by Kirby Marzec

Leave it up to eyewear designer Karen Walker to make you crave yet another pair of shades! “Sun Gods,” Walker’s 2010 collection, embodies a variety of shapes, materials and colors to construct her impressive line of sunglasses. Totally loving the double-bridged specs as well as the round, bug-eyed ones!

Madonna Gets Shady for Dolce & Gabbana

Edited by Rebecca Alexander

Madonna has co-designed 6 pairs of sunglasses for Dolce & Gabbana, branded MD&G and priced at $248 to $289,  the glasses will go on sale this May 2010.

MUST HAVE: MYKITA & Romain Kremer Sunglasses

Edited by Rebecca Alexander

MYKITA has teamed up with Romain Kremer for Fall/Winter 2010 and created these AMAZING sunglasses that come with an attached head piece. The model is called YURI (after Yuri Gagarine) and the idea is that these sunglasses also protect the third eye – the brain.

SHOP Maison Martin Margiela: Incognito Assemblé Aviators, $615

Edited by Kirby Marzec

Why, hello there most amazing sunglasses on earth! These aviator beauties were birthed out of a collaboration between the infamous Maison Martin Margiela and the Italian company Marcolin. I love how the tortoise frame only covers the outer half of the classes…gorgeous!

FIRST LOOK: Dolce & Gabanna Sunglasses for S/S 2010

Edited by Rebecca Alexander

Loving the new Dolce & Gabbana sunglasses, the double look is amazing!