Campaign – New menswear line in store August at David Jones Australia
Edited by The Fashion Web
CAMPAIGN SS10 is a nod to the classic 50s gentlemen with the essential trimmings of
today?s modern man. All about comfortable tailoring, the pieces ease in with classic
stripes, earthy-toned florals and a thoughtful use of natural textures. Daytime sees cuts
tailored casual and slim, with the evening coming in sharper and leaner.
A complete men?s collection about understated simple-smart luxury.
ABOUT
CAMPAIGN is the united vision of Pat Supsiri and Natasha Ivachoff. Collaborators
across mainstream and high fashion for over a decade, they are passionate about high
quality affordable style and share a detailed approach to luxurious fabrication and
tailored comfort. These values underpin the philosophy of what is Campaign.
Natasha Ivachoff has had a long history in the Australian fashion industry after
successfully running much loved and fondly remembered Pigsinspace from the mid 90s.
After Pigsinspace, she established herself as a design consultant working and
collaborating on both seasonal and long-range projects for many brands and apparel
companies both locally and internationally.
Since relocating to Shanghai in 2008, Natasha is a founding partner of Central Studios
(www.centralstudios.cn), out of which she operates her design studio working on local
creative projects, as well as Campaign.
Campaign sees Ivachoff back at the helm of her own label together backed by the
design inspiration of Pat Supsiri.
Aside from being an early collaborator from the Pigsinspace days, Pat has built a name
as a leading fashion illustrator working with a select group of designers from Sydney, LA
and Bali. More recently, Pat has been nurturing his other passion of photography and is
responsible for much of the Campaign imagery.
appearing at workroom show, las vegas august 17-19
http://workroomshow.blogspot.com/2010/06/campaign-workroom-august-2010.html


















