With more names than you can shake a bag of monkeys at, we have brains, beauty and the downright gorgeous, back-to-back-to-back in our non-stop birthday festivities. From rapstars to trapstars, supers to trannies, we conducted a 3 week celebratory photoshoot at Somerset House collaborating with Nick Knight to document the turn of the decade. From cover to cover, the portraits will run throughout the THEN Pre-Fall issue. Almost 200 people took part in the breathtaking project, including The XX, Phoebe Philo, Sir Paul Smith, Florence Welch, Vivienne Westwood, Lara Stone, Pink and Gareth Pugh. Shot entirely in black and white this will be a collectors issue of the future and an important marker in time – made even more spectacular with our three amazing cover stars; Kate Moss, Naomi Campbell and Lady Gaga.

“30 years – whoosh, more than an instant in i-D’s lifeline – it’s a generation. Three decades to be celebrated and contained in this special issue. The whole issue was created by Nick Knight 200 portraits that SHOWstudio made at the close of 2009 in Somerset House – once the home of British passports, now the central location for British Fashion Week. Nick’s celebration of identity was also a commemorative project inspired by the 5th birthday issue of i-D, where 100 portraits were featured in The Grown Up Issue. 25 years on, the gallery selection grew to 200. Happy birthday!” Terry Jones, Editor-in-Chief, i-D
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LINK LOVE:gaga, kate & naomi: i-D magazine queens

According to founders Terry and Tricia Jones, i-D magazine is cutting its number of issues per year from twelve down to six….

Blame the economy!

LINKAGE: fashionologie