Burberry launched a cool little behind the scenes video for their new fragrance called “The Beat”. The product is geared for their younger demographic, and I think this video and photoshoot goes to show it. For more on “The Beat”, be sure to check out the MySpace page dedicated to the new product.

Burberry introduced their new fragrance for a unisex, younger demographic called “The Beat”, and they are taking a truly “young” approach at marketing it as well. The international luxury brand has taken to the social networking world in order to get the word out about their new product. With a demographic who is Internet and tech savvy, why not try this out? The company has built out an entire MySpace page in order to promote the new fragrance. I personally love the idea, the cost is extremely low, and besides Fashion Indie, there is no better place for young fashion people to find out about such a great product. For more on “The Beat” check out Burberry’s MySpace page.