Sex sells people, and if you work for an intimates brand you better know how to make even the most random photoshoots sexy. The Lake and Stars latest lookbook makes camping and hunting sexy, AWESOME!

Gallery: LOOKBOOK: The Lake & Stars Spring/Summer 2010

LINK LOVE: Cyana Trend Land

Amazing lingerie and amazing photography…

I usually don’t post lingerie, but this teddy is gorgeous, I love the layered look and the color is divine. Plus, it’s on sale for $64.50 from $215!

Buy it at ShopBop

Designers Nikki Dekker and Maayan Zilberman have ingeniously created a quirky, yet sophisticated line of intimate apparel that, if tempted enough, even the less brazen would walk that fine line of “should you be wearing that outdoors?” Named after a Victorian-era epithet for women who were ladies in the streets and hoes in the sheets, The Lake and Stars embraces both classic and contemporary trends creating pieces that are sensual, feminine, and assertive in detail. These characteristics remain evident in the Spring/Summer 09 collection, which reveals fashion-forward bras and undies, reconstructed garter belts, and filmy camis and teddies.

Journelle, a high-end lingerie boutique, (located on 3 East 17^th Street, between Broadway and Fifth) is hosting their second Emerging Designers Trunk Show next Thursday from 7pm to 9pm and you’re invited! This time, they invited four of our favorite young designers, Dessous, the Lake and Stars, Lola Haze, and Damaris. These four designers represent four very different styles loved by four different types of girls.

They’ll also be serving sparkling vodka cocktails and some delicious hors d’oeuvres, the perfect complement to the stunning collections.

Hope to see you all there!