Edited by Saynt
Get ready for even less of T Magazine, that lovely little fashion rag that’s inserted into The Sunday New York Times.
They have reduced circulation to only 12 times a year. Not a horrible decline, but one that is surely going to continue dropping.
LINKAGE: Even Less Fashion for the Times
Edited by Kirby Marzec
We’re counting down the days until Barack Obama takes his presidential oath and brings about the “change” he promised our nation. Aside from politicians, economists and haughty businessmen, I am wondering if this notion of change will inspire the backbone behind Vogue magazine. 2008 was a tough year on Vogue with vicious rumors dancing about Anna Wintour and a 9.6% decline in advertisements. It is plain to see that if Vogue wants to mend it’s broken history, they need a new look, a new focus and a new vision.
Cathy Horyn, fashion journalist and critic for The New York Times, hit the nail on the head when it comes to pinpointing reasons for Vogue’s failure: Editors don’t understand the digital age our world is now living in, the magazine itself hasn’t seen any sort of change in far too long, Vogue features the same old celebrities and the same old models and they fail to give mention to the socialites.
I know times are hard, but Vogue has simply got to roll with them. Readers want to see fresh ideas and new faces. We want to live vicariously through socialites whose immaculate lives entertain us. We want to stay awake past page 5 for once. It might take a few attempts, but if Vogue is willing to change, I bet 99% of readers are willing to support them.
