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Olsen Twins Get Shady
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The duo known as Mary-Kate and Ashley are expanding their high-end fashion line, The Row, to include a collection of sunglasses. They’re said to be teaming up eyewear designer Linda Farrow and the line is expected to be ready in time for next spring.

They’re said to be creating only four looks, which would include aviators, oversized, vintage-inspired, and round rims– all of which reflect both of the girl’s personal taste in shade-wear.



Mary Kate and Ashley Olsen To Launch Eyewear
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Mary Kate and Ashley Olsen To Launch Eyewear  emerging fashion

The Olsen Twins finally have every fashion base covered! Mary Kate and Ashley recently teamed up with sunglass designer, Linda Farrow, to launch their new collection of eyewear for their accessories line, The Row. But the question is, are you ready to dish out $325 to $390 for these relatively basic shades?

Thanks NY Mag!



STORY OF: T-Shirts
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Picture 4

T-shirts may never go out of style, but as with any fashion item they have gone through their fair share of trends. Click to see view their progression from underwear to couture.



Mary-Kate and Ashely Olsen Launch Menswear
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Mary Kate and Ashely Olsen Launch Menswear menswear designers

The Olsen twins have announched that they are launching a menswear collection under their label The Row and are determined to make the garments in the U.S.

“That’s our thing — an American brand made in America. When we looked in the men’s market, we couldn’t really find basics you could wear with designer — the same concept as our women’s. So we started the process with pants and blazers, because we knew it would take time to get that right.”

LINKAGE: Just Jared via WWD



SPREAD UM: ‘Love Birds’ by Eric Madign Heck
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SPREAD UM: Love Birds by Eric Madign Heck magazines

SPREAD UM: Love Birds by Eric Madign Heck magazines

SPREAD UM: Love Birds by Eric Madign Heck magazines

SPREAD UM: Love Birds by Eric Madign Heck magazines

SPREAD UM: Love Birds by Eric Madign Heck magazines

SPREAD UM: Love Birds by Eric Madign Heck magazines

SPREAD UM: Love Birds by Eric Madign Heck magazines

The Row meets Alfred Hitchcock’s The Birds meets amazing Erik Madigan Heck.SPREAD UM: Love Birds by Eric Madign Heck magazines

LINKAGE: Lovebirds



Olsens to Launch Men’s Line for Elizabeth & James
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Olsens to Launch Mens Line for Elizabeth & James menswear designers

Mary-Kate and Ashley sure are keeping busy!

They’re already working on a menswear line for The Row and an Elizabeth & James shoe line with Steve Madden.

Now, just weeks after the sneak peek at the men’s pieces for The Row, WWD has reported that the Olsens will also launch a menswear line for Elizabeth & James. It will be available at Barney’s this fall.

Ashley said the collection will be “about balancing uptown and downtown.” The sisters reportedly found inspiration in Oliver Twist and Peter Pan’s Lost Boys.

Photo from People.



You Got It Dudes! Mary Kate and Ashley Olsen Launch Menswear
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You Got It Dudes! Mary Kate and Ashley Olsen Launch Menswear  menswear designersYou Got It Dudes! Mary Kate and Ashley Olsen Launch Menswear  menswear designersYou Got It Dudes! Mary Kate and Ashley Olsen Launch Menswear  menswear designersYou Got It Dudes! Mary Kate and Ashley Olsen Launch Menswear  menswear designersCatering to the sophisticated man’s comfort, simple style and basic structure, Mary Kate and Ashley Olsen have gone global with their first line of menswear, a branch of the existing label “The Row.” The Olsen’s admit that the line isn’t exactly runway worthy, but their goal was a subtle collection that a man will try on and never want to take off. According to the girls, “It’s going to take a relatively educated man to understand the collection — and appreciate the fabric and the quality.” From the looks of these pieces, the line is basic, mainstream and not exactly show-stopping, but for some odd reason, I believe the girls when they predict major success for the label. 

 

Oh, and maybe I should mention that the line will be for sophisticated men with a few bucks in their back pocket…$230 for a tee and $3200 for outerwear…YIKES. 

 

For more, check out WWD!



The Row to Launch Men’s Line
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The Row to Launch Mens Line menswear designers

We told you back in September about the rumors that Mary-Kate and Ashley Olsen were formulating a men’s collection for The Row.

Now it looks like the rumors were true, and some more concrete plans have emerged.

The 35-piece line is set to debut this Fall with an estimated price range of $230-$3200.

This development only makes sense, given the current menswear-inspired feel of The Row, as well as its big success.

More at WWD.

Image from Olsen Twins News.



Olsens to Expand Empire?
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Olsens to Expand Empire? emerging fashion

Ashley Olsen was reportedly spotted in LA Wednesday scouting out retail spaces near Maxfield’s.

Unflattering outfit and unsubstantiated rumors aside, I am starving for more information to back up these claims. So, no word on whether it’d be a boutique for The Row, Elizabeth and James, or something else.

Photo from Olsen Files.



On The Forums: Which Celebrities Should Design Fashion?
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On The Forums: Which Celebrities Should Design Fashion? emerging fashion

There are a ton of celebs out there thinking they should be designing fashion, but only a few that really do it well (aka Mary Kate and Ashley’s The Row and Elizabeth & James).

Which celebs do you think need to get into fashion? Which ones should head out?
We want to hear your answers. Head to our FORUM and join the discussion…


Ashley Breaks the Sister Act
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Ashley Breaks the Sister Act emerging fashion

Think nothings stronger than the bond between sisters? Ashley Olsen may beg to differ. Rumor has it the star has downgraded her sister, Mary-Kate, concerning her participation in the launch of the menswear collection for their line, The Row. Ashley wants to be seen in a professional light and feels that Mary-Kate’s “antics” are tearing apart any possibility of that happening. Instead, Ashley wants Mary-Kate to focus on the cheaper Elizabeth and James line. How adorable? At least Ashley didn’t totally kick her kin off the cliff!



MK and A Going Their Separate Ways?
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MK and A Going Their Separate Ways? emerging fashion

Yesterday the blogs went crazy discussing the possible separation of Mary Kate Olsen and her twin Ashley’s fashion lines. The demise of the wobbly two-some has been predicted for some time now, because after all everybody loves a good breakup even-if it is among family. The dividing line seems to say that Ashley will design Rick Owen’s rip-off The Row, while Mary Kate will work on the funkier Elizabeth and James. Ashley has reportedly banned Mary Kate from The Row designing duites till she gets her personal life in order. Really? If every designer need to have their personal life in order before they worked, we would never get a collection from Marc Jacobs…..

Here’s a breakdown of the two lines

Elizabeth and James

MK and A Going Their Separate Ways? emerging fashion

For the upscale hobo look

MK and A Going Their Separate Ways? emerging fashion

The Row

MK and A Going Their Separate Ways? emerging fashion

For the sleek, nouveau riche city girl MK and A Going Their Separate Ways? emerging fashion



The Row’s Boy/Girl Party
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The Rows Boy/Girl Party menswear designers

WWD isn’t giving us much to go on, but word on the street has it that Ashley Olsen has started “conceptualizing” a debut men’s collection for The Row.



New Elizabeth and James Collection!
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New to Shopbop, is the Olsen Twins’ (I mean Mary Kate and Ashley, don’t want them to sue me!) clothing line Elizabeth and James.  Unlike the Row, E and J is more bohemian with a modern edge. Each piece is named after the musician or movie star that inspired it. Like the Joni tunic for Joni Mitchell or the Garbo jacket for actress Greta Garbo. Here are Fashion Indie’s Top 10 fav’s from their collection:

Elizabeth and James Joni Tunic Elizabeth and James Joni Tunic

FREE SHIPPING at shopbop.com. Available exclusively at shopbop.com. Vintage meets modern in quintessential Elizabeth and James fashion. Lightweight twill tunic with multiple-button closure at front and inverted pleating at back. Sleeveless. 29″ long, measured from center back. 100% rayon. Dry clean. Imported. For more info about our exclusives, click here. – Lily


New Elizabeth and James Collection! emerging fashion

Elizabeth and James Penelope Dress Elizabeth and James Penelope Dress

FREE SHIPPING at shopbop.com. We were such jaded fashion girls, then along came Elizabeth and James. Print silk-chiffon dress with ruching at bust and hidden zipper at side. Strapless. Lined. 24″ long, measured from center back. Shell: 100% silk. Lining: 55% nylon/45% silk. Dry clean. Imported. – Cobalt


New Elizabeth and James Collection! emerging fashion

Elizabeth and James Kitten Dress Elizabeth and James Kitten Dress

FREE SHIPPING at shopbop.com. Hot meets haute in this lingerie-inspired style from Elizabeth and James. Mid-weight jersey dress with underwire detail at bust and rounded pockets at front. Satin banding throughout and semi-sheer panel at sides. Crisscross banding, hook-and-eye closure, and zipper closure at back. Detachable, adjustable halter strap. 30″ long, measured from shoulder. Shell: 73% rayon/22% nylon/5% spandex. Combo: 81% nylon/19% elastane. Dry clean. Imported. – Coal


New Elizabeth and James Collection! emerging fashion

Elizabeth and James Scarf Tank Elizabeth and James Scarf Tank

FREE SHIPPING at shopbop.com. Sure, we’re a little obsessed with Elizabeth and James, but seriously, can you blame us? Slubbed-jersey tank with 1/2″ ribbed banding at scoop neck and racer back. Attached silk-chiffon scarf at neck. Unfinished bottom hem. 28″ long, measured from center back. Body: 100% cotton. Trim: 100% silk. Dry clean. Made in the U.S.A. – Coal


New Elizabeth and James Collection! emerging fashion

Elizabeth and James Garbo Jacket Elizabeth and James Garbo Jacket

FREE SHIPPING at shopbop.com. In a word? Brilliant. Silk wrap jacket with pleating and 8-button closure at side. Hand-painted peacock graphic at back. Contrast ribbed banding at edges. Long sleeves. 24″ long, measured from shoulder. Self: 100% silk. Combo: 86% cotton/14% polyamide. Dry clean. Imported. Bottom layer sold separately. – Cerulean


Click on More to see five more of our favorite looks
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