the row
Olsen Twins Get Shady


The duo known as Mary-Kate and Ashley are expanding their high-end fashion line, The Row, to include a collection of sunglasses. They’re said to be teaming up eyewear designer Linda Farrow and the line is expected to be ready in time for next spring.
They’re said to be creating only four looks, which would include aviators, oversized, vintage-inspired, and round rims– all of which reflect both of the girl’s personal taste in shade-wear.
Mary Kate and Ashley Olsen To Launch Eyewear

The Olsen Twins finally have every fashion base covered! Mary Kate and Ashley recently teamed up with sunglass designer, Linda Farrow, to launch their new collection of eyewear for their accessories line, The Row. But the question is, are you ready to dish out $325 to $390 for these relatively basic shades?
Thanks NY Mag!
STORY OF: T-Shirts


T-shirts may never go out of style, but as with any fashion item they have gone through their fair share of trends. Click to see view their progression from underwear to couture.
Mary-Kate and Ashely Olsen Launch Menswear


The Olsen twins have announched that they are launching a menswear collection under their label The Row and are determined to make the garments in the U.S.
“That’s our thing — an American brand made in America. When we looked in the men’s market, we couldn’t really find basics you could wear with designer — the same concept as our women’s. So we started the process with pants and blazers, because we knew it would take time to get that right.”
LINKAGE: Just Jared via WWD
SPREAD UM: ‘Love Birds’ by Eric Madign Heck

The Row meets Alfred Hitchcock’s The Birds meets amazing Erik Madigan Heck.
LINKAGE: Lovebirds
Olsens to Launch Men’s Line for Elizabeth & James


Mary-Kate and Ashley sure are keeping busy!
They’re already working on a menswear line for The Row and an Elizabeth & James shoe line with Steve Madden.
Now, just weeks after the sneak peek at the men’s pieces for The Row, WWD has reported that the Olsens will also launch a menswear line for Elizabeth & James. It will be available at Barney’s this fall.
Ashley said the collection will be “about balancing uptown and downtown.” The sisters reportedly found inspiration in Oliver Twist and Peter Pan’s Lost Boys.
Photo from People.
You Got It Dudes! Mary Kate and Ashley Olsen Launch Menswear




Catering to the sophisticated man’s comfort, simple style and basic structure, Mary Kate and Ashley Olsen have gone global with their first line of menswear, a branch of the existing label “The Row.” The Olsen’s admit that the line isn’t exactly runway worthy, but their goal was a subtle collection that a man will try on and never want to take off. According to the girls, “It’s going to take a relatively educated man to understand the collection — and appreciate the fabric and the quality.” From the looks of these pieces, the line is basic, mainstream and not exactly show-stopping, but for some odd reason, I believe the girls when they predict major success for the label.
Oh, and maybe I should mention that the line will be for sophisticated men with a few bucks in their back pocket…$230 for a tee and $3200 for outerwear…YIKES.
For more, check out WWD!
The Row to Launch Men’s Line


We told you back in September about the rumors that Mary-Kate and Ashley Olsen were formulating a men’s collection for The Row.
Now it looks like the rumors were true, and some more concrete plans have emerged.
The 35-piece line is set to debut this Fall with an estimated price range of $230-$3200.
This development only makes sense, given the current menswear-inspired feel of The Row, as well as its big success.
More at WWD.
Image from Olsen Twins News.
Olsens to Expand Empire?

Ashley Olsen was reportedly spotted in LA Wednesday scouting out retail spaces near Maxfield’s.
Unflattering outfit and unsubstantiated rumors aside, I am starving for more information to back up these claims. So, no word on whether it’d be a boutique for The Row, Elizabeth and James, or something else.
Photo from Olsen Files.
On The Forums: Which Celebrities Should Design Fashion?


There are a ton of celebs out there thinking they should be designing fashion, but only a few that really do it well (aka Mary Kate and Ashley’s The Row and Elizabeth & James).
Ashley Breaks the Sister Act

Think nothings stronger than the bond between sisters? Ashley Olsen may beg to differ. Rumor has it the star has downgraded her sister, Mary-Kate, concerning her participation in the launch of the menswear collection for their line, The Row. Ashley wants to be seen in a professional light and feels that Mary-Kate’s “antics” are tearing apart any possibility of that happening. Instead, Ashley wants Mary-Kate to focus on the cheaper Elizabeth and James line. How adorable? At least Ashley didn’t totally kick her kin off the cliff!
MK and A Going Their Separate Ways?

Yesterday the blogs went crazy discussing the possible separation of Mary Kate Olsen and her twin Ashley’s fashion lines. The demise of the wobbly two-some has been predicted for some time now, because after all everybody loves a good breakup even-if it is among family. The dividing line seems to say that Ashley will design Rick Owen’s rip-off The Row, while Mary Kate will work on the funkier Elizabeth and James. Ashley has reportedly banned Mary Kate from The Row designing duites till she gets her personal life in order. Really? If every designer need to have their personal life in order before they worked, we would never get a collection from Marc Jacobs…..
Here’s a breakdown of the two lines
Elizabeth and James
For the upscale hobo look
The Row
For the sleek, nouveau riche city girl 
The Row’s Boy/Girl Party

WWD isn’t giving us much to go on, but word on the street has it that Ashley Olsen has started “conceptualizing” a debut men’s collection for The Row.
New Elizabeth and James Collection!

New to Shopbop, is the Olsen Twins’ (I mean Mary Kate and Ashley, don’t want them to sue me!) clothing line Elizabeth and James. Unlike the Row, E and J is more bohemian with a modern edge. Each piece is named after the musician or movie star that inspired it. Like the Joni tunic for Joni Mitchell or the Garbo jacket for actress Greta Garbo. Here are Fashion Indie’s Top 10 fav’s from their collection:


















