You Got It Dudes! Mary Kate and Ashley Olsen Launch Menswear

Edited by Kirby Marzec

Catering to the sophisticated man’s comfort, simple style and basic structure, Mary Kate and Ashley Olsen have gone global with their first line of menswear, a branch of the existing label “The Row.” The Olsen’s admit that the line isn’t exactly runway worthy, but their goal was a subtle collection that a man will try on and never want to take off. According to the girls, “It’s going to take a relatively educated man to understand the collection — and appreciate the fabric and the quality.” From the looks of these pieces, the line is basic, mainstream and not exactly show-stopping, but for some odd reason, I believe the girls when they predict major success for the label. 

Oh, and maybe I should mention that the line will be for sophisticated men with a few bucks in their back pocket…$230 for a tee and $3200 for outerwear…YIKES. 

For more, check out WWD!

The Row to Launch Men’s Line

Edited by Andy Wass

We told you back in September about the rumors that Mary-Kate and Ashley Olsen were formulating a men’s collection for The Row.

Now it looks like the rumors were true, and some more concrete plans have emerged.

The 35-piece line is set to debut this Fall with an estimated price range of $230-$3200.

This development only makes sense, given the current menswear-inspired feel of The Row, as well as its big success.

More at WWD.

Image from Olsen Twins News.

Olsens to Expand Empire?

Edited by Andy Wass

Ashley Olsen was reportedly spotted in LA Wednesday scouting out retail spaces near Maxfield’s.

Unflattering outfit and unsubstantiated rumors aside, I am starving for more information to back up these claims. So, no word on whether it’d be a boutique for The Row, Elizabeth and James, or something else.

Photo from Olsen Files.

On The Forums: Which Celebrities Should Design Fashion?

Edited by Saynt

There are a ton of celebs out there thinking they should be designing fashion, but only a few that really do it well (aka Mary Kate and Ashley’s The Row and Elizabeth & James).

Ashley Breaks the Sister Act

Edited by Marissa Moshell, Student

Think nothings stronger than the bond between sisters? Ashley Olsen may beg to differ. Rumor has it the star has downgraded her sister, Mary-Kate, concerning her participation in the launch of the menswear collection for their line, The Row. Ashley wants to be seen in a professional light and feels that Mary-Kate’s “antics” are tearing apart any possibility of that happening. Instead, Ashley wants Mary-Kate to focus on the cheaper Elizabeth and James line. How adorable? At least Ashley didn’t totally kick her kin off the cliff!

MK and A Going Their Separate Ways?

Edited by Lauren Garroni

Yesterday the blogs went crazy discussing the possible separation of Mary Kate Olsen and her twin Ashley’s fashion lines. The demise of the wobbly two-some has been predicted for some time now, because after all everybody loves a good breakup even-if it is among family. The dividing line seems to say that Ashley will design Rick Owen’s rip-off The Row, while Mary Kate will work on the funkier Elizabeth and James. Ashley has reportedly banned Mary Kate from The Row designing duites till she gets her personal life in order. Really? If every designer need to have their personal life in order before they worked, we would never get a collection from Marc Jacobs…..

Here’s a breakdown of the two lines

Elizabeth and James

For the upscale hobo look

The Row

For the sleek, nouveau riche city girl

The Row’s Boy/Girl Party

Edited by Andy Wass

WWD isn’t giving us much to go on, but word on the street has it that Ashley Olsen has started “conceptualizing” a debut men’s collection for The Row.

New Elizabeth and James Collection!

Edited by Lauren Garroni

New to Shopbop, is the Olsen Twins’ (I mean Mary Kate and Ashley, don’t want them to sue me!) clothing line Elizabeth and James.  Unlike the Row, E and J is more bohemian with a modern edge. Each piece is named after the musician or movie star that inspired it. Like the Joni tunic for Joni Mitchell or the Garbo jacket for actress Greta Garbo. Here are Fashion Indie’s Top 10 fav’s from their collection:

Elizabeth and James Joni Tunic FREE SHIPPING at shopbop.com. Available exclusively at shopbop.com. Vintage meets modern in quintessential Elizabeth and James fashion. Lightweight twill tunic with multiple-button closure at front and inverted pleating at back. Sleeveless. 29″ long, measured from center back. 100% rayon. Dry clean. Imported. For more info about our exclusives, click here. – Lily

Elizabeth and James Penelope Dress FREE SHIPPING at shopbop.com. We were such jaded fashion girls, then along came Elizabeth and James. Print silk-chiffon dress with ruching at bust and hidden zipper at side. Strapless. Lined. 24″ long, measured from center back. Shell: 100% silk. Lining: 55% nylon/45% silk. Dry clean. Imported. – Cobalt

Elizabeth and James Kitten Dress FREE SHIPPING at shopbop.com. Hot meets haute in this lingerie-inspired style from Elizabeth and James. Mid-weight jersey dress with underwire detail at bust and rounded pockets at front. Satin banding throughout and semi-sheer panel at sides. Crisscross banding, hook-and-eye closure, and zipper closure at back. Detachable, adjustable halter strap. 30″ long, measured from shoulder. Shell: 73% rayon/22% nylon/5% spandex. Combo: 81% nylon/19% elastane. Dry clean. Imported. – Coal

Elizabeth and James Scarf Tank FREE SHIPPING at shopbop.com. Sure, we’re a little obsessed with Elizabeth and James, but seriously, can you blame us? Slubbed-jersey tank with 1/2″ ribbed banding at scoop neck and racer back. Attached silk-chiffon scarf at neck. Unfinished bottom hem. 28″ long, measured from center back. Body: 100% cotton. Trim: 100% silk. Dry clean. Made in the U.S.A. – Coal

Elizabeth and James Garbo Jacket FREE SHIPPING at shopbop.com. In a word? Brilliant. Silk wrap jacket with pleating and 8-button closure at side. Hand-painted peacock graphic at back. Contrast ribbed banding at edges. Long sleeves. 24″ long, measured from shoulder. Self: 100% silk. Combo: 86% cotton/14% polyamide. Dry clean. Imported. Bottom layer sold separately. – Cerulean