Guess seems to have linked arms with a new partner, Coty Inc. Why do we care? Well, the partnership not only brings Guess further success, but it bring us Guess beauty products! First on the list, a fragrance line. Get ready people!

LINKAGE: WWD

Domenico Dolce and Stefano Gabbana have launched 5 fragrances for their D&G line, targeted not at specific demographic, but a personality and based off of properties found in tarot cards.

For instance, of the more masculine scents, L’Amoureux, No. 6 (the lover’s card) has peppery top notes and a hearty wood finish, while Le Bateleur, No. 1 (the magician’s card) starts clean and citrusy before developing into a warmer, more heady blend.

The colognes launch exclusively at Nordstrom next week. $65 each, at Nordstrom.

VIA Valet

A Coty, Inc. exec says snowballing celebrity scents all started with the launch of Glow by J.Lo in 2002, which sold $78 million before 2003. Now celebrities (Avril Lavigne, Queen Latifah, Patrick Dempsey, Mariah Carey…) see fragrances as a way to solidify a strong career as more and more people buy their scents to smell like them.

As much as we all love Jenny from the block, we don’t love Avril or Mariah, and don’t want to smell like either one of them. Sick of going to Sephora for a new fragrance, and all the sales girls suggest one another celeb scent that recently launched.

Another day, another celeb fragrance. And not only her first, it’s her second. That’s right, Mariah Carey is launching her second fragrance, Luscious Pink.

“This scent is feminine, flirtatious and fun, and truly reflects where I am in my life now, after an incredible year,” Carey stated.

I just don’t understand why we need another scent to add to the already hundreds of bad ones, does Mariah really need more money?

PS. Considering that Mariah just got married, isn’t “flirtatious” a weird description of where she is in her life? Watch you back Nick, this cougars on the prowl.