theory

Theory: Spring 2009 Collection

Corey Moran, Mens Editor May 27 at 10:28 | Comments

Theory: Spring 2009 Collection fashion

Theory is going grey for Spring, and they are doing so in the form of patterns and formal wear. The big time brand is keeping it simple with their always stylish blazers and cuffed shorts.

Gallery: Theory: Spring 2009 Collection

via Men’s Rag

SALES: Fifth on Main With Up To 60% Off Resort

Rebecca Alexander, Editor April 15 at 2:37 | Comments

SALES: Fifth on Main With Up To 60% Off Resort fashion

Who: Fifth On Main, a new e-commerce boutique targeting the contemporary womenswear market, launching late Spring 2009.

What: Pop-up store holding a Fall/Winter & Resort Sample Sale + Spring Preview Sale, open to the public.

Designers: Abaete, Alvin Valley, Brian Reyes, Badgley Mischka, TIBI, Twelfth Street, Carmen Marc Valvo, Catherine Malandrino, Nicole Miller, Rebecca Taylor, Mint by Jodi Arnold, Theory, Chaiken and more!

The goods: 40% – 60% off retail prices

Even more goods: RSVP to lauren@rich-pr.com and receive an additional 10% off your total purchase!

Where: 109 Spring Street, between Greene & Mercer
Soho, New York

When: Friday, April 17th 10am – 8pm
Saturday, April 18th 10am – 7pm
Sunday, April 19th 10am – 7pm

It’s Cold Outside…Accessorize!

Kirby Marzec, Managing Editor October 22 at 4:42 | Comments

For one reason or another, NY Magazine always decides to take it upon themselves to come up with their 100+ picks for their favorite/trendiest sweaters, jeans, cocktail dresses etc. Well, their recent 130 picks for the best gloves, hats and scarves did anything but keep me warm. After filtering through several pages of hideous fascia slouch hats and typical plaid scarves, I found my top five accessory picks from the Shop-A-Matic list. Voila:

Plait Cheek Fedora by Alpinestars ($36)

Ah ha! I spot a straw hat (as seen in the Coco Chanel documentary!) ready for winter! So it might be a season early for a hat like this, but pair it with a cute layered black outfit and you’ll look stunning!

Leather-Trim Cable Knit Glove by Banana Republic ($39)

If you’re going for a more classy look, pair these gloves with a nice black sweater and a sleek black coat. They might be a bit preppy but the leather trim erases the “blah” from the typical cable-knit glove.

Spalding Avenue Scarf by Mike and Chris ($98)

I don’t know about you, but I’m loving the trend of breaking fashion rule #3 and actually wearing black and brown together. I recently bought a pair of black and brown leather boots and despite it’s masculinity, this scarf would look killer with them!

Teo Hat by Theory ($95)

They might be everywhere, but I love the saggy knit hats. Worn slouched off the back of your head, this hat is a nice alternative to the winter beanie hat. Make sure you pair it with a good outfit or else you’re going to blend in with the rest of the hipster population.

Felt Fedora with Grogorian Ribbon Trim by Hat Attack ($98)

Hands down my favorite. Who needs a traditional fedora when you can have one decked out in felt. Wear it inside. Wear it outside. Just wear it…it rocks.

Thanks Shop-A-Matic!

Zac Posen’s New CEO Means New Influence

Hilary Price July 22 at 4:38 | Comments

Zac Posens New CEO Means New Influence fashion

Zac Posen, known for his gorgeous, typically colorful, gowns has recently hired Laura O’Connor as the Franchise’s new CEO. Formally, O’Connor worked as the president of the Women’s Wear department, for Theory. Posen has said that he looks forward to collaborating with O’Connor.

While I love Theory and adore Zac Posen, they are very different brands. Zac Posen has an intangible flair while Theory is classic. Both brands are wonderful but nonetheless different. Thankfully, you cannot really go wrong with Zac Posen or Theory. Only time will tell what the two new fashion forward partners will come up with.

Theory Joins Public Theater Tonight

Rebecca Alexander, Editor July 9 at 9:12 | Comments

Theory Joins Public Theater Tonight fashion

THEORY has joined with the Public Theater to give a short performance of some songs from HAIR. The performance is free, open to the public and will be performed in front of the THEORY store.

7:30PM
THEORY STORE
Gansevoort Street (between Hudson and 9th)