Macy’s is launching a men’s label called Thread & Heirs, which various fashion designers will guest design each season, copying what Target is doing for women. Ruffian designers Brian Wolk and Claude Morais will create the first two capsule collections for the label for spring 2010 and fall 2010, inspired by Williamsburg with prices ranging from $24 for a T-shirt to $99 for a jacket.

Thanks NY Mag