Fifth On Main, a new e-commerce boutique targeting the contemporary womenswear & accessories markets. Officially launches online November 1st.

Ok, glamettes listen up because this is for charity. We all know that only thing more glamorous than an amazing pair of heels is if the proceeds of those heels go to people in need. Yes, I have an inner Audrey Hepburn. This particular event is very exciting though, it involves the 70th anniversary of The Wizard Of Oz, the world’s best shoe designers and The Elizabeth Glazer Pediatrics AIDS Foundation.

I usually make it a rule to write all of my own posts word for word. However, I will make an exception this one time, as I want to make sure I convey all of the information correctly.

So, from the official website: http://www.rubyslipperauction.com/ here is the information, feel free to peruse the website and bid on your own pair of ruby slippers. xoxo

From Beverly Hills to Berlin; from big screens to home screens, Warner Bros. Entertainment has for the past year been celebrating the 70th anniversary of an iconic American classic The Wizard of Oz with spectacular festivities spanning the globe. As part of this celebration, Warner Bros. Consumer Products in partnership with CRYSTALLIZED™ – Swarovski Elements invited the world’s top shoe designers to reinterpret Dorothy’s iconic Ruby Slippers for modern times.

“If Dorothy were living in the 21st century, what would she wear?” was the question answered by The Wizard of Oz Ruby Slipper Collection, a creative re-interpretation of one of film’s most iconic and revered symbols which has captured the hearts and imaginations of people the world over. Designers, including A. Testoni, Abaete, Alberta Ferretti, Betsey Johnson, Botkier, Christian Louboutin, Diane von Furstenberg, Giuseppe Zanotti, Jimmy Choo, L.A.M.B. by Gwen Stefani, Lisa Pliner, Manolo Blahnik, Moschino, Oscar de la Renta, Roger Vivier, Sergio Rossi, Stuart Weitzman, Tibi, and Tuleh, were granted creative license and access to unlimited CRYSTALLIZED™ – Swarovski Elements to re-imagine Dorothy’s design with their own modern vision of the sparkling Ruby Slipper.

Since its debut one year ago in New York City to kick off Mercedes-Benz Fashion Week, the Collection has toured more than 20 prestigious destinations around the world, including Los Angeles, Miami, Paris, Tokyo, Dubai and Melbourne. The Ruby Slipper Collection and original design sketches will now be auctioned online by Charity Folks beginning 10:00 AM EST on September 10 to benefit the Elizabeth Glaser Pediatric AIDS Foundation. The public has one final chance to view The Ruby Slipper Collection in entirety at the Swarovski CRYSTALLIZED™ flagship store at 499 Broadway in New York City from September 10th — 23rd; the exhibit will be run simultaneously to the online auction.

Also featured in the auction are select pieces from The Inspirations of Oz Fine Art Collection which premiered during the highly anticipated and revered Art Basel Miami Beach 2008. An acclaimed array of artists were among the chosen few selected to re-interpret The Wizard of Oz through their own unique visions and artistic mediums. Included in the auction are one-of-a-kind interpretive works of art including painting, drawing and sculpture from esteemed artisans Angelo Aversa, Romero Britto, Nelson De La Nuez, Todd White and Yakovetic.

The auction will culminate at 10:00 PM on Thursday, September 24, with the Warner Bros. Entertainment Emerald Gala, a glorious event at Manhattan’s historic Tavern on the Green hosted by its owner and CEO Jennifer Oz LeRoy, granddaughter of The Wizard of Oz producer Mervyn LeRoy; introducing Warner Home Video’s new benchmark The Wizard of Oz 70th Anniversary Ultimate Collector’s Edition Blu-Ray release on September 29th.

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.

Please, at least go to the website and have a look. It’s for a really good cause!!!

More pics and info here.

Mercedes-Benz Fashion Week will kick off with Michael Angel followed by BCBGMAXAZRIA, Duckie Brown, Ports 1961, Cesar Galindo, Cynthia Steffe, Yigal Azrouel, Charlotte Ronson, Nicole Miller, This Day/Arise: African Fashion Collective, Venexiana, Lacoste, Georges Chakra, Andy & Debb, Academy of Art University, Christian Siriano, Chado Ralph Rucci, Vivienne Tam, Lela Rose, Derek Lam, DKNY, Thuy, Hervé Léger by Max Azria, Diane Von Furstenberg, Rebecca Taylor, Tuleh, Custo Barcelona, Carolina Herrera, Carlos Miele, Jill Stuart, Tracy Reese, Donna Karan, Yeohlee, Tadashi Shoji, TonyCohen, Gottex, Badgley Mischka, Brian Reyes, Toni Maticevski, Pamella Roland, MAX AZRIA, Dennis Basso, Willow, Tibi, Narciso Rodriguez, Toni Francesc, Tory Burch, Michael Kors, Nanette Lepore, 3.1 Phillip Lim, Milly by Michelle Smith, Alexandre Herchcovitch, Anna Sui, Doo.Ri, Ralph Lauren, Isaac Mizrahi, Trias, Calvin Klein, Chocheng, Argentinean Designer Collections and Tommy Hilfiger.

Who: Fifth On Main, a new e-commerce boutique targeting the contemporary womenswear market, launching late Spring 2009.

What: Pop-up store holding a Fall/Winter & Resort Sample Sale + Spring Preview Sale, open to the public.

Designers: Abaete, Alvin Valley, Brian Reyes, Badgley Mischka, TIBI, Twelfth Street, Carmen Marc Valvo, Catherine Malandrino, Nicole Miller, Rebecca Taylor, Mint by Jodi Arnold, Theory, Chaiken and more!

The goods: 40% – 60% off retail prices

Even more goods: RSVP to lauren@rich-pr.com and receive an additional 10% off your total purchase!

Where: 109 Spring Street, between Greene & Mercer
Soho, New York

When: Friday, April 17th 10am – 8pm
Saturday, April 18th 10am – 7pm
Sunday, April 19th 10am – 7pm

Designer Tibi selected Makeup Artist Makky from M.A.C. cosmetics and Hairstylist Kevin Ryan of Rsession to create an ‘almost pop art meets eighties look’ for her Fall 2009 show. I loved the makeup and hair… this is what I love about Fashion Week.

Get this makeup look:

MAC’s new turquoise shade for fall blended with true blue MAC Eye Shadow in Electric Eel on the top lid and squared off at the ends, with a cobalt blue shade beneath the lower lash lines. For concentrated color, use MAC Paint Pot in Painterly underneath. Lips were downplayed in MAC Hello Kitty Tinted Lip Balm in Pink Fish