TONIC: Love Your Mother Earth

Edited by Kirby Marzec

Isn’t helping a good cause so much more fun when there’s cute merchandise involved!? Bringing us yet another good cause with perks is Tonic’s collaboration with jewelry company Alex and Ani, designed by Carolyn Rafaelian. The Mother Earth Collection, created exclusively for Tonic, features Alex and Ani’s signature expandable bangles, necklaces and keychains, all embellished with a globe-compass charm. Handcrafted from recycled metals, pieces run between $38 for a bracelet and $48 for a necklace (or $158 for a set of 5 bracelets!) with 20% of the proceeds benefiting World Hunger Year and The Tonic Foundation. So, feed a hungry belly and satiate your accessory obsession with the Mother Earth Collection! 

GALLERY: TONIC: Love Your Mother Earth

For more information, check out Tonic here! 

Donna Karan’s Urban Zen Goes Tonic

Edited by Kirby Marzec

When was the last time you heard of someone bringing philanthropy, commerce and fashion together to raise awareness and inspire change? In today’s economy, such altruists may be few and far between, but rest assured, that someone exists in Pankaj Shah, the founder and CEO of Tonic. With a heart of good intentions and luck in his back pocket, Shah stumbled into the fashion world, collaborating with designers Luella Bartley and Tara Subkoff on t-shirts promoting non-profit organizations and social good.

Though Shah pegs himself to be fashion-senseless, his overall worldly awareness mission recently snagged Donna Karan and her charity, The Urban Zen Foundation, for the most recent of Tonic’s collaborations. Starting today, a variety of eco-friendly t-shirts, sold exclusively on Tonic.com, go on sale to promote and support four main causes: Well Being, Save Our Planet, Preserving Cultures and Future For Our Children. 

10% of each shirt sold will go to both, The Urban Zen Foundation and The Tonic Foundation, helping the Karan and Shah’s teams take one step closer to change. Each shirt sells for $65 and is made of a bamboo, organic cotton blend. Help aid two amazing charities, support a designer on a mission and raise awareness. 

The first Fashion Indie reader to comment this post will win this exclusive Donna Karan Urban Zen Tee!

Tonic Launches Celeb Ipod Auction Series

Edited by Marissa Moshell, Student

We tell you all the time that music is a great source of inspiration for tons of designers everywhere. It’s only a matter of time before people started to wonder what that music was, and now you can listen to it! The website Tonic has launched a Celebrity Ipod Auction Series. Listen to all of your beloved designers’ favorite tunes. Every week a new group of signed ipods is up for auction.

 The auctions are all intended to benefit Music Rising, an organization that works to replace damaged or lost instruments in a particular hurricane affected region.  This week Donna Karan and Marc Jacobs are on the list!

Luella Bartley Collaborates With TONIC

Edited by Rebecca Alexander

This spring, TONIC launched a new series of four limited edition t-shirts conceptualized by Luella Bartley. Each design in Bartley’s collection, created exclusively for TONIC’s ‘Every T Counts’ initiative, will help raise funds for the cause by which it was inspired. “I am so pleased to be part of this collaboration with TONIC,” said Bartley. “I love how the proceeds from the t-shirts go to all sorts of different causes from helping kids in Columbia with dental care to protecting coral reef in the Pacific. It’s a cool and original way to give back and I think the design reflects that.”

The collection of bamboo and cotton blend t-shirts, which retail for $45 each, will be sold exclusively on TONIC’s website (www.tonicgen.com); 30% of every sale will be donated to the t-shirt’s designated program. All four Luella Bartley designs will be available on white v-neck t-shirts for women and black crewneck t-shirts for men.