TONIC: Love Your Mother Earth
Edited by Kirby Marzec
Isn’t helping a good cause so much more fun when there’s cute merchandise involved!? Bringing us yet another good cause with perks is Tonic’s collaboration with jewelry company Alex and Ani, designed by Carolyn Rafaelian. The Mother Earth Collection, created exclusively for Tonic, features Alex and Ani’s signature expandable bangles, necklaces and keychains, all embellished with a globe-compass charm. Handcrafted from recycled metals, pieces run between $38 for a bracelet and $48 for a necklace (or $158 for a set of 5 bracelets!) with 20% of the proceeds benefiting World Hunger Year and The Tonic Foundation. So, feed a hungry belly and satiate your accessory obsession with the Mother Earth Collection!
GALLERY: TONIC: Love Your Mother Earth
For more information, check out Tonic here!


When was the last time you heard of someone bringing philanthropy, commerce and fashion together to raise awareness and inspire change? In today’s economy, such altruists may be few and far between, but rest assured, that someone exists in Pankaj Shah, the founder and CEO of Tonic. With a heart of good intentions and luck in his back pocket, Shah stumbled into the fashion world, collaborating with designers Luella Bartley and Tara Subkoff on t-shirts promoting non-profit organizations and social good.
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