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	<title>FashionIndie &#187; tonic</title>
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	<link>http://fashionindie.com</link>
	<description>FashionIndie features all facets of fashion lifestyle.</description>
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		<title>TONIC: Love Your Mother Earth</title>
		<link>http://fashionindie.com/tonic-love-your-mother-earth/</link>
		<comments>http://fashionindie.com/tonic-love-your-mother-earth/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 17:56:48 +0000</pubDate>
		<dc:creator>Kirby Marzec</dc:creator>
				<category><![CDATA[ODDITIES]]></category>
		<category><![CDATA[alex and ani]]></category>
		<category><![CDATA[Carolyn Rafaelian]]></category>
		<category><![CDATA[The Tonic Foundation]]></category>
		<category><![CDATA[tonic]]></category>
		<category><![CDATA[World Hunger Year]]></category>

		<guid isPermaLink="false">http://fashionindie.com/?p=47841</guid>
		<description>
			<![CDATA[
			Isn&#8217;t helping a good cause so much more fun when there&#8217;s cute merchandise involved!? Bringing us yet another good cause with perks is Tonic&#8217;s collaboration with jewelry company Alex and Ani, designed by Carolyn Rafaelian. The Mother Earth Collection, created exclusively for Tonic, features Alex and Ani&#8217;s signature expandable bangles, necklaces and keychains, all embellished with [...]
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			<p style="text-align: left;"><a href="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/06/aa_bangle_set_silver.jpg"><img class="aligncenter size-full wp-image-47839" title="aa_bangle_set_silver" src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/06/aa_bangle_set_silver.jpg" alt="TONIC: Love Your Mother Earth " width="500" /></a></p>
<p style="text-align: left;">Isn&#8217;t helping a good cause so much more fun when there&#8217;s cute merchandise involved!? Bringing us yet another good cause with perks is Tonic&#8217;s collaboration with jewelry company Alex and Ani, designed by Carolyn Rafaelian. The Mother Earth Collection, created exclusively for Tonic, features Alex and Ani&#8217;s signature expandable bangles, necklaces and keychains, all embellished with a globe-compass charm. Handcrafted from recycled metals, pieces run between $38 for a bracelet and $48 for a necklace (or $158 for a set of 5 bracelets!) with 20% of the proceeds benefiting <a href="http://www.whyhunger.org/" target="_blank">World Hunger Year</a> and <a href="http://www.tonic.com/" target="_blank">The Tonic Foundation</a>. So, feed a hungry belly and satiate your accessory obsession with the Mother Earth Collection! </p>
<p style="text-align: left;"> </p>
<p style="text-align: left;">GALLERY: <a href="http://www.cultindie.com/photo/albums/tonic-love-your-mother-earth" target="_blank">TONIC: Love Your Mother Earth</a></p>
<p style="text-align: left;">For more information, check out Tonic <a href="http://www.tonic.com/shop/alex-and-ani/" target="_blank">here</a>! </p>

<p><img class='alignleft wp-image-60' alt='' src='http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/06/aa_bangle_set_silver.jpg' width='2700' height='2100' /></p><p></p><h1></h1>			]]>
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		<item>
		<title>Donna Karan&#8217;s Urban Zen Goes Tonic</title>
		<link>http://fashionindie.com/donna-karans-urban-zen-goes-tonic/</link>
		<comments>http://fashionindie.com/donna-karans-urban-zen-goes-tonic/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 20:36:40 +0000</pubDate>
		<dc:creator>Kirby Marzec</dc:creator>
				<category><![CDATA[Donna Karan]]></category>
		<category><![CDATA[luella bartley]]></category>
		<category><![CDATA[Pankaj Shah]]></category>
		<category><![CDATA[tara subkoff]]></category>
		<category><![CDATA[The Urban Zen Foundation]]></category>
		<category><![CDATA[tonic]]></category>

		<guid isPermaLink="false">http://fashionindie.com/?p=38860</guid>
		<description>
			<![CDATA[
			When was the last time you heard of someone bringing philanthropy, commerce and fashion together to raise awareness and inspire change? In today&#8217;s economy, such altruists may be few and far between, but rest assured, that someone exists in Pankaj Shah, the founder and CEO of Tonic. With a heart of good intentions and luck in his back [...]
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			<p><img class="aligncenter size-full wp-image-38861" title="dktee350x243f_max" src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/04/dktee350x243f_max.jpg" alt="Donna Karans Urban Zen Goes Tonic" width="350" height="243" />When was the last time you heard of someone bringing philanthropy, commerce and fashion together to raise awareness and inspire change? In today&#8217;s economy, such altruists may be few and far between, but rest assured, that someone exists in Pankaj Shah, the founder and CEO of Tonic. With a heart of good intentions and luck in his back pocket, Shah stumbled into the fashion world, collaborating with designers Luella Bartley and Tara Subkoff on t-shirts promoting non-profit organizations and social good.</p>
<p>Though Shah pegs himself to be fashion-senseless, his overall worldly awareness mission recently snagged Donna Karan and her charity, The Urban Zen Foundation, for the most recent of Tonic&#8217;s collaborations. Starting today, a variety of eco-friendly t-shirts, sold exclusively on <a href="http://www.tonic.com/shop/donna-karan/" target="_blank">Tonic.com</a>, go on sale to promote and support four main causes: Well Being, Save Our Planet, Preserving Cultures and Future For Our Children. </p>
<p>10% of each shirt sold will go to both, The Urban Zen Foundation and The Tonic Foundation, helping the Karan and Shah&#8217;s teams take one step closer to change. Each shirt sells for $65 and is made of a bamboo, organic cotton blend. Help aid two amazing charities, support a designer on a mission and raise awareness. </p>
<p> </p>
<p><img class="aligncenter size-full wp-image-38874" title="tonic022609-175_490x732_large" src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/04/tonic022609-175_490x732_large.jpg" alt="Donna Karans Urban Zen Goes Tonic" width="245" height="366" />The first Fashion Indie reader to comment this post will win this exclusive Donna Karan Urban Zen Tee!</p>

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<p><img class='alignleft wp-image-60' alt='' src='http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/04/tonic022609-175_490x732_large.jpg' width='245' height='366' /></p><p></p><h1></h1>			]]>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Tonic Launches Celeb Ipod Auction Series</title>
		<link>http://fashionindie.com/listen-to-your-favorite-designers-ipod/</link>
		<comments>http://fashionindie.com/listen-to-your-favorite-designers-ipod/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 15:00:17 +0000</pubDate>
		<dc:creator>Marissa Moshell, Student</dc:creator>
				<category><![CDATA[ODDITIES]]></category>
		<category><![CDATA[alice temperley]]></category>
		<category><![CDATA[Donna Karan]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[Marc Jacobs]]></category>
		<category><![CDATA[Music Ring]]></category>
		<category><![CDATA[tonic]]></category>

		<guid isPermaLink="false">http://fashionindie.com/?p=34259</guid>
		<description>
			<![CDATA[
			We tell you all the time that music is a great source of inspiration for tons of designers everywhere. It&#8217;s only a matter of time before people started to wonder what that music was, and now you can listen to it! The website Tonic has launched a Celebrity Ipod Auction Series. Listen to all of [...]
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			<p></p>
<p style="text-align: center;"><img src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/128-300x717.jpg" mce_src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/128-300x717.jpg" alt="Tonic Launches Celeb Ipod Auction Series" title="128" class="aligncenter size-medium wp-image-34376" width="200" /></p>
<p style="text-align: center;"><img src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/picture-141.png" mce_src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/picture-141.png" alt="Tonic Launches Celeb Ipod Auction Series" title="picture-141" class="aligncenter size-full wp-image-34379" width="200" /></p>
<p style="text-align: center;"></p>
<p>We tell you all the time that music is a great source of inspiration for tons of designers everywhere. It&#8217;s only a matter of time before people started to wonder what that music was, and now you can listen to it! The website <a href="http://www.tonic.com/musicrising/" mce_href="http://www.tonic.com/musicrising/">Tonic</a> has launched a Celebrity Ipod Auction Series. Listen to all of your beloved designers&#8217; favorite tunes. Every week a new group of signed ipods is up for auction.</p>
<p style="text-align: center;"><img src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/315-300x400.jpg" mce_src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/315-300x400.jpg" alt="Tonic Launches Celeb Ipod Auction Series" title="315" class="aligncenter size-medium wp-image-34377" width="200" /></p>
<p style="text-align: center;"><img src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/49-300x427.jpg" mce_src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/49-300x427.jpg" alt="Tonic Launches Celeb Ipod Auction Series" title="49" class="aligncenter size-medium wp-image-34378" width="200" /></p>
<p>&nbsp;The auctions are all intended to benefit Music&nbsp;Rising, an organization that works to replace damaged or lost instruments in a particular hurricane affected region. &nbsp;This week Donna Karan and Marc Jacobs&nbsp;are on the list!</p>

<p><img class='alignleft wp-image-60' alt='' src='http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/128.jpg' width='1160' height='2773' /></p><p></p><h1></h1>
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<p><img class='alignleft wp-image-60' alt='' src='http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/49.jpg' width='1161' height='1655' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2009/02/picture-141.png' width='287' height='660' /></p><p></p><h1></h1>			]]>
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		<title>Luella Bartley Collaborates With TONIC</title>
		<link>http://fashionindie.com/luella-bartley-collaborates-with-tonic/</link>
		<comments>http://fashionindie.com/luella-bartley-collaborates-with-tonic/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 15:43:45 +0000</pubDate>
		<dc:creator>Rebecca Alexander</dc:creator>
				<category><![CDATA[GIRLS]]></category>
		<category><![CDATA[luella bartley]]></category>
		<category><![CDATA[Tees & Sympathy]]></category>
		<category><![CDATA[tonic]]></category>

		<guid isPermaLink="false">http://fashionindie.com/?p=5312</guid>
		<description>
			<![CDATA[
			This spring, TONIC launched a new series of four limited edition t-shirts conceptualized by Luella Bartley. Each design in Bartley’s collection, created exclusively for TONIC’s ‘Every T Counts’ initiative, will help raise funds for the cause by which it was inspired. &#8220;I am so pleased to be part of this collaboration with TONIC,” said Bartley. [...]
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			<p style="text-align: center;"><img class="alignnone size-full wp-image-5314 aligncenter" title="tonic1" src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic1.jpg" alt="Luella Bartley Collaborates With TONIC" width="146" height="170" /><a href="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic2.jpg"><img class="alignnone size-full wp-image-5315" title="tonic2" src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic2.jpg" alt="Luella Bartley Collaborates With TONIC" width="148" height="172" /></a></p>
<p style="text-align: center;"><a href="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic3.jpg"><img class="alignnone size-full wp-image-5316" title="tonic3" src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic3.jpg" alt="Luella Bartley Collaborates With TONIC" width="149" height="173" /></a></p>
<p style="text-align: center;"><a href="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic4.jpg"><img class="alignnone size-full wp-image-5317" title="tonic4" src="http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic4.jpg" alt="Luella Bartley Collaborates With TONIC" width="148" height="172" /></a></p>
<p>This spring, TONIC launched a new series of four limited edition t-shirts conceptualized by Luella Bartley. Each design in Bartley’s collection, created exclusively for TONIC’s ‘Every T Counts’ initiative, will help raise funds for the cause by which it was inspired. &#8220;I am so pleased to be part of this collaboration with TONIC,” said Bartley. “I love how the proceeds from the t-shirts go to all sorts of different causes from helping kids in Columbia with dental care to protecting coral reef in the Pacific. It&#8217;s a cool and original way to give back and I think the design reflects that.&#8221;</p>
<p>The collection of bamboo and cotton blend t-shirts, which retail for $45 each, will be sold exclusively on TONIC’s website (<a href="http://www.tonicgen.com/" target="_blank">www.tonicgen.com</a>); 30% of every sale will be donated to the t-shirt’s designated program. All four Luella Bartley designs will be available on white v-neck t-shirts for women and black crewneck t-shirts for men.</p>

<p><img class='alignleft wp-image-60' alt='' src='http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic1.jpg' width='146' height='170' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic2.jpg' width='148' height='172' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic3.jpg' width='149' height='173' /></p><p></p><h1></h1>
<p><img class='alignleft wp-image-60' alt='' src='http://fashionindie.lookbooks.netdna-cdn.com/wp-content/uploads/2008/06/tonic4.jpg' width='148' height='172' /></p><p></p><h1></h1>			]]>
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		<slash:comments>3</slash:comments>
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