Ad-dict: Toshiba

Edited by Rebecca Alexander

Toshiba’s new advert (feat. hipsters Crystal Castles on the soundtrack) takes The Matrix’s Bullet Time film technique one bizarrely cool step forward by animating within the freeze-frame. It was filmed with 200 Gigashot camcorders arranged on a special rig, recording a massive 20 terabytes of data (which is like humongous, I can’t even fathom thank kind of data amount!) from which the ad was composed.

-Via Wicked Halo