ADDICT: Peaches Geldof for Ultimo

Edited by Andy Wass

After posing for Agent Provocateur last fall, Peaches Geldof can’t seem to keep her clothes on. British lingerie brand Ultimo has recruited her to be the face of Miss Ultimo’s Summer 2009 collection.

You probably know Ultimo for bringing us images of a very fit Mel B. last year. “Miss Ultimo” seems to be the brand’s younger-leaning division.

Peaches has already received some backlash for the photos (too many tats, too pudgy, etc.), but she said of the campaign, “I’d rather young girls were looking at a normal body like mine rather than an anorexic model.”

GALLERY: Peaches Geldof for Ultimo.

ADDICT: Mel B’s Ultimo S/S 2009

Edited by Saynt

Scary Spice decided to get all sexy and photoshoppy for her new Ultimo underwear campaign. She looks slightly less bloated in these picts than the one she did late last year. Of course, as the 30-something baby momma of Eddie Murphy’s soon to be fat suit wearing devil spawn, you have to admit she looks goodish.