What happens when you squelch on a promise made with PETA? First they get their creative team to design a quirky poster to point out your inhumanity. Then they send hundreds of supporters to protest with the posters. Oh, and sometimes they go as far as taking a full page ad in Variety just to make their point. 

The new “Pinocchio Armani” advertisement is not only a ploy for embarrassing payback, but a plea for those attending this year’s Oscars to avoid Armani garments. The animal rights group has even taken the liberty of writing to Oscar nominees, encouraging them to wear the fur-free designs of Stella McCartney, Tommy Hilfiger and Vivienne Westwood. 

I must admit, the advertisement made me laugh, but I guess we’ll see who’s laughing when Armani remains a red-carpet hit or PETA sticks it to the man. 

Thanks Daily News!

A woman (R) walks past activists from 'People for the Ethical Treatment of Animals' (PETA) as they protest outside the Sydney store of designer Georgio Armani on November 27, 2008. One activist (unseen) has a screen attached to him showing shocking new undercover video footage of rabbit fur farms in France and China and narrated by X-Files star Gillian Anderson. Other activists are holding posters of Armani depicted as Pinocchio, to draw attention to what PETA claims is a broken promise by Armani to stop using fur in his collections. AFP PHOTO / Greg WOOD (Photo credit should read GREG WOOD/AFP/Getty Images)