The Jazz Age was in full swing at Etro where the Italian label’s namesake paisley print was barely recognizable. Veronica Etro turned to futuristic artist Fortunato Depero for Art Deco prints screaming with vivacity. The Chrysler Building even made an appearance.

Coke on the Runway? Yeah, you never see it but you know what’s happening backstage. Oh, wait, Coca Cola?!? Yeah, I guess that makes more sense.

It’s Fashion Week in Milan, Italy and yesterday instead of models with hour-glass figures, the models were shaped like Coke bottles. That’s because they WERE Coke bottles…

Coca-Cola Italy, in collaboration with The Abruzzo Charity Project enlisted 8 female designers to design sleeves for a limited amount of “Coca-Cola Light” bottles (Italy’s version of Diet Coke) to be available starting September 25th. Donatella Versace, Alberta Ferretti, Anna Molinari from Blumarine, Veronica Etro, Silvia Venturini Fendi, Marni’s Consuelo Castiglioni, Angela Missoni and Rossella Jardini at Moschino were the designers asked to participate, they said yes and the result is fabulous. 

The proceeds will be used by The Abruzzo Charity Project to help people/families affect by the devastating earthquake last year.

They kicked off the project at Fashion Week on Friday by showing the designs on the runway in the form of Coke bottles walking the runway…great idea.

“Moschino”

“Missoni”

“Marni”

“Fendi”

“Etro”

“Alberta Ferretti”

“Blumarine” (My favorite of the designs)

“Donatella Versace”

Last year at the exact same time, Coca-Cola asked Roberto Cavalli to design bottles featuring his staple animal spots and stripes and it was very successful. This was the amazing result:

Oh how I wish these bottles were available here in the US. I may have to plan a trip back to my family’s homeland, see some relatives and enjoy a designer bottle of soda…

Kisses Bitches…

Glamour Whore…xoxo

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