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BACKSTAGE, FILM MAJOR, Mens, PLAYLIST / August 12 2010 10:19 PM

A|X ARMANI EXCHANGE F/W 10/11 | ARTHUR SALES & TAMIRIS SOUZA FREITAS by MATTHEW SCRIVENS

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SOURCE:A|X ARMANI EXCHANGE F/W 10/11 | ARTHUR SALES & TAMIRIS SOUZA FREITAS by MATTHEW SCRIVENS

A|X ARMANI EXCHANGE F/W 10/11 | ARTHUR SALES & TAMIRIS SOUZA FREITAS by MATTHEW SCRIVENS

With all the recent hype about 3-D movies, A|X Armani Exchange is among the first fashion companies to create a 3-D ad Fall/Winter 2010/11 campaign that encompasses print, outdoor, a music video and an interactive online component on its web site. The 3-D print ads, along with 3-D glasses, will appear in the September issues of GQ, Interview and V magazines.

The print ads were shot by featuring Brazilian models Tamiris Souza Freitas and Arthur Sales.

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A|X ARMANI EXCHANGE F/W 10/11 | ARTHUR SALES & TAMIRIS SOUZA FREITAS by MATTHEW SCRIVENS

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BACKSTAGE, Mens, SPREAD'EM / August 12 2010 12:55 PM

DETAILS | GABRIEL AUBRY by ALEXEI HAY

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SOURCE:DETAILS | GABRIEL AUBRY by ALEXEI HAY

DETAILS | GABRIEL AUBRY by ALEXEI HAY

Check out Gabriel Aubry as he steams up the pages of the September issue of Details.  Aubry was photographed by Alexei Hay in the famed Ziegler House on Manhattan’s upper east side in a fashion spread that shows readers how to give suits a “bad-boy edge.”

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GIRLS, Mens, SPREAD'EM / August 10 2010 11:10 AM

Italian Vogue – Oil Spill Chic?

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Italian Vogue   Oil Spill Chic?
Italian Vogue   Oil Spill Chic?Italian Vogue   Oil Spill Chic?

How do you make an epic environmental disaster into a fashion spread? Is that tacky or brave?

Readers are quite divided over the controversial magazine editorial. The sight of a grey-haired (but beautiful) Kristen McMenamy is the first shocker. Models draped over oil-strewn rocks, trapped in nets, embellished with feathers. Models covered in dirt, oil, strangled with seaweed.
Some accuse the editors of glamorizing a tragedy.
I think that to reduce it as such would be too quick and narrow-minded. I believe that the spread is a statement on consumerism. This is a photo-editorial showing that the fashion industry does indeed acknowledge harsh realities in the world. This is a work of art by Steven Meisel and not an ad campaign.
The fashion pieces in the pictorial also served to showcase eco-artists and designers. In several photographs, Kristen McMenamy wears a seaweed-like rubber necklace. The necklace by Kathleen Nowak Tucci was made of re-purposed pieces of inner tubes from the Gulf Coast.
To check out the full magazine spread, click through to Refinery 29′s slideshow. For a closer look at the clothing used in the editorial, check out the video below:
Fashion companies aiding oil spill relief: Kenneth Cole, Thomas Mann
Italian Vogue   Oil Spill Chic?

Italian Vogue   Oil Spill Chic?

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GIRLS, Mens / August 6 2010 2:47 PM

A Glimpse Into The Mind Behind Kitsuné

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The past few years Kitsuné has been one of the hardest to find brands here in the United States. With their recent collaboration with Opening Ceremony, their ongoing partnership with Bergdorf Goodman, and an upcoming trunk show with Barney’s, the Japanese-French retailer is INVADING OUR SHORES (but in a good way).

Check out this video with the label’s designer Masaya Kuroki where he talks about his inspiration behind the Ivy League collection and shows off a few of his choice picks. That red coat for the ladies is spectacular.
LINK LOVE: Culture Shoq

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BACKSTAGE / August 4 2010 5:53 PM

Men’s Fashion Flash: Kanye West’s “Power” Balenciaga Sneakers

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Kanye West gave his ‘Rosewood Movement’ suit a rest, rocking a cool pair of $525 Balenciaga sneakers with jeans and a t-shirt for the making of the video for his single, “Power.”
Men’s Fashion Flash: Kanye West’s “Power” Balenciaga Sneakers
According to Upscale Hype, Mr. West rocked a cool white leather pair from the brand’s Spring/Summer 2010 collection. Guys, get your pair at www.balenciaga.com.
Check out the video for the making of “Power” here:

Visual masterpiece indeed.
I can’t wait to see the final product. What about you?
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Men’s Fashion Flash: Kanye West’s “Power” Balenciaga Sneakers

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