Volkswagen has yet again won the cool vehicle contest. The company’s latest promotion, done by German agency DDB, looks to the Surrealist art movement for the new Polo Blue Motion. Magritte and Dali’s work has inspired the ad campaign that bears the slogan “Absurdly low consumption.” It’s not often a car ad really grabs my attention like fashion ads do. Congrats, Volkswagen, for turning my head.

Thanks again Wicked Halo

READ MORE ABOUT: rene magritte, salvador dali, Volkswagon

This morning the kind folks at Volkswagen were kind enough to pick me up at my massive abode in the Upper, Upper East Side (a.k.a the Bronx). Currently Im sitting at breakfast with creative genius Simon Doonan at Barneys Fred restaurant. In love with the new wagen. And very sad to dish on the bitter end of Simons column for Vogue. Yet another casualty of the new antiglossy economy.

READ MORE ABOUT: Barneys, Simon Doonan, Volkswagon

The new Citroen 2CV by Hermes

Louis Vuitton Vespa

Volkswagon Beetle for Barney's NYC

Louis Vuitton car

Bugatti by Hermes

On Monday Rebecca wrote about how she wanted the new Fiat 500 by Diesel, well after two more designer/fashion inspired cars were spotted today, I am officially over this lame trend. The new Hermes Citroen 2CV and the Volkswagon Beetle for Barney’s are pretty damn lame if you ask me. As if the orginal car isn’t expensive enough (with the exception of the VW) now you have to pay the added super premium price to have the left over fabric from an old Hermes line stiched over the seats. The only really cool vehicle I see here is the Louis Vuitton Vespa, mostly because you can actually see the signiture monogram print. If you like Hermes or Diesel enough to buy their collaboration cars, save your money on the car and spend it on their clothes where it should be spent in the first place.

Thanks to Selectism for the images.

READ MORE ABOUT: Barney's NYC, BASH, Bugatti, Citroen, Diesel, diesel car, fiat, Hermès, I'm Over It, I'm Over It, Louis Vuitton, Vespa, Volkswagon