Twitter, fashion blogs, and industry-message boards all over the web have been a buzz today with the announcement of the collaboration between Max Azria, Miley Cyrus, and Walmart stores. Said to be an “affordable junior line”, the Cyrus/Azria collection of tees, pants and shoes all priced under $20 will debut this August.

But is it a good idea for BCBG?

I say, no way! The label, which has had its ups and downs of the years, is currently going strong both in concept and execution. Recent runway shows have illustrated a desire to elevate the label beyond a shopping mall standard, with better construction and more fashion-forward styles.

So why Walmart now? Unlike uber-designers Alexander Mc Queen and Anna Sui, whom have created limited release collections for Target stores, BCBG is not sold at a completely–out of reach for regular people price point, and frankly BCBG is not at the design echelon that would make company invincible to negative mass-market associations. Working with Walmart not only solidifies BCBG squarely into the mall-standard set, but it gives the impression that the company is trending down market. And let’s face it, even with the idea of recessionista chic spreading all over the US, no fashion company wants to reinvent it’s image as ‘cheap’. Consumers want BCBG on sale, not cheap BCBG.

To make matters worse, the collaboration with ‘tween star Miley Cyrus, further erodes the brand’s image. Working with Miley instantly casts a “celebrity line” image on the company. What’s next BCBGENERATIONS and The Olsen twin’s shoe line? How about a Lindsay Lohan handbag?

All and all I can’t see the Walmart collection not hurting the BCBG label. As popular as ‘affordable’ items are during these tough times, the association with the big-box (and somewhat infamous for bad business practices) retailer is sure to turn off the pre-existing customer, and I can’t imagine Miley’s popularity will do much to offset that loss.

Walmart is offering $99 iPhones, so now at least middle America can Google Maps civilization (aka Manhattan) and see what it actually looks like! Why do you have to ruin everything? This is like giving a monkey a loaded gun.

I love reading stories about how Wal-Mart tries to be “cool” and “hip” with their clothing brands.  They are apparently pushing out a big campaign to connect to their customer base of Middle Americans, Soccer Moms, and Stoners who head in to the store at midnight for munchies to Ocean Pacific by enlisting a plethora of has-beens to hawk the collection.

First up is Perez Hilton, whose site was vomited on yesterday with ads for the OP brand prompting his readers to upload their favorite picts on the OP website. Lame-o.

Next up is a whose-who of failed reality stars, rockers, and celebrity spawn.  According to WWD, ” actress Rumer Willis; actress Kristin Cavallari, best known for her role on “Laguna Beach”; singer Christina Milian; actress Josie Maran; rocker Pete Wentz; “High School Musical” star Corbin Bleu, and actor Wilmer Valderrama.”

Before you try IMBDing these bitches, let me run it down why each of these people suck balls.

Now try to act like your daddy didn’t produce this crap

Rumer Willis is not an actress. She’s more D-list than Kathy Griffin. I mean what is she famous for besides having a Leno chin and looking way too much like a man?!?  I know it’s hard for Hollywood kids to chill in their momma and daddies spotlight and I’m sure it only becomes more difficult when the boy you used to fantasy about on that 70’s Show is now bangin’ your mom, but just stop Rumer. You name is dumb and you weren’t that good in that movie your dad let you be in.

“Oh Shit, I’m Still Relevant.” 

Kristin Cavallari is not an actress. She’s a reality star. She’s a failed reality star. Lauren Conrad is queen bitch now Kristin and your about as useless to society as another celebrity sex tape. Actually, that might help you. Call Rick Solomon pronto.

Why are their 10 men around her as she grinds in oil? Um, ask Wal-Mart 

Christina Milian hasn’t had a hit since Dip It Low, in which she sold herself to the sex hungry public and tramped it up in black oil and a swimsuit for money.  She’s the music biz equivalent of Jennifer Connelly’s character in Requiem for a Dream and now she’s hawking cheap tees for Wal-Mart.

Her career really didn’t go anywhere after this.

Josie Maran is better known for looking like a pin-up wank target than for acting.  Being an extra in Little Black Book does not make you an actress Josie, neither does Dancing with the Stars.

Pete Wentz will always be remembered more for taking photos of his cock and impregnating Jessica Simpson’s sister.  Just try to sing a full Fall Out Boy song. Seriously, try to do it.

Corbin Bleu might be the only one on this list that makes sense.  High School Musical was a massive success and his days at the House of Mouse have given him enough clout amongst the teener set to make them want to wear something he’s promoting. If anyone should be on this campaign, it’s him.

Wilmer Valderrama is a big old slut whose slept with more starlets than films he’s been in.  I kind of admire him for it, but Wal-Mart shouldn’t.  Plus he has crabs. Alright that might be a lie, but I’m pretty sure it’s not.