Simple layering of long tanks has never looked so good. Who Am Eye is keeping it real on the other side of the world, and despite the opposite seasons thing, I’m still always looking to get my hands on some of their stuff.

Gallery: Who Am Eye: Spring 2010 Collection

via Men’s Rag

Well our Spring is their Fall, so this collection should be out in the next couple of weeks. One of my favorite Aussie brands, Who Am Eye, have launched an extremely impressive new collection that features some great leather pieces and well layered looks. I was going to originally post only the men’s items, but then I realized “Hey this is the 21st Century, everything is more or less unisex at this point”. So be sure to check out the Who Am Eye website for all your Who Am Eye needs. Oh did I mention they have an amazing webstore too?

Gallery:Who Am Eye: Fall 2009 Collection

Who Am Eye is the brainchild of two Melbourne boys Johnny Leong and Glenn Cameron. Founded in 2005, after both men decided to express themselves through fashion they asked themselves, Who Am Eye? Johnny and Glenn must have intended the question to be rhetorical, as they subsequently answered it, with an astounding first collection for Autumn/Winter 2006 and have been going non-stop ever since.

The notorious “addict” t shirt from AW08, featuring Pete Doherty, is synonymous with the label and its straight shooting attitude.

The new collection “Love will tear us apart” for Spring/Summer 08/09 is inspired, just like all their previous work, by “Love, Heartbreak and Death….”.

It also sees them significantly expanding the range to include their first foray into women’s wear.

S/S 08/09 collection brings a new feel to menswear, with the super slim and super sexy “Sad Story Jeans”, which is a luxurious stretch denim blend in wax coated black, fast becoming a staple of hip Melbournians wardrobe.

The unisex “Doppelganger” Hooded Jacket is a Nylon/Poly/Cotton/Metal blend, which adds a metallic sheen to the garment, just like the vests seen on the catwalk for there RAFW parade, which received outstanding reviews from all those at the show.
Who Am Eye has a bright future, it was notable from their first collection that they were onto something good. This seasons pieces, added to an ever expanding collection will only further cement their status as a force to be reckoned with in the future!

Guest Writer: Amanda Verratti